Here is what Lauren had to say about the project - “As soon as I read the sensitive brief from the creative team at The Leith Agency, my heart wanted to direct this campaign on both a personal and professional level. I was so pleased they trusted me with their campaign; they were wonderful to collaborate with.
The project was put together at whiplash speed, awarded on Wednesday and shot the following Thursday. Everything - casting, location scouting, crewing, recces, production design, styling etc. - was done in 5 days, skillfully executed by the Greenroom Films team. Everyone grafted hard and with such care, compassion and respect for the subject matter.
Working with actors is the best part of my job. My directing style comes from a drama background, but in commercials, you don't often get to explore deeper character motivations with actors. It was so fulfilling collaborating with the actors in this way; it reconnected me to a style I love.
The campaign resonated on a very personal level. I wonder how different things would have been for me, and many I know, if we had been aware, these centers existed. I feel proud to be part of something that might enable others to access the help they so need and deserve.”
CREDITS
CLIENT: Scottish Government NHS
PROD COMP: Greenroom Films
AGENCY: Leith Agency
CREATIVES: Lottie Grant + Debbie Morgan
DIRECTOR: Lauren Midwinter
EXEC PRODUCER: Lucy Ball
DOP: Anna Macdonald
PROD MANAGER: Katie Welsh
1ST AD: Kieran Kelly
1ST AC: Clyde Jones
2ND AC: Mike Edwards
CAM TRAINEE: Agata Rafalska
GAFFER: Niall Smyth
SPARK: Graham Kocjan
ART DIR: Kezia Eales
ART ASST: Shaun Baskind
HMA: Julie Mcguire
STYLIST: Zoe Radcliffe
RUNNER: Madhav Sreekumar
LEAD - NINA: Amelia Leith
LEAD - OLIVER: Edward Corrie
VOICEOVER: Linda Lyon
EDITOR: Lee Archer
V/O REC: Red Facilities
SOUND DES: James Wilson @ Builders Tea
COLOUR GRADE: Vlad Barin @ CHEAT
GRADE PROD: Nicki Wednesday
