Twice Pictures teams up with The Visionaries director Mak Akay to bring us Nationwide’s latest spot, featuring Trevor McDonald, to Say Thank You to Loyal Members.

Twice Pictures, under the Lemonade Reps umbrella, teamed up with The Visionaries director Mak Akay to bring us Nationwide’s latest campaign, featuring broadcasting legend Sir Trevor McDonald. The new spot showcases Sir Trevor delivering the exciting news that one in five Brits will share over £600 million in a special 'thank you' from the UK’s largest building society. 

This unprecedented ‘Thank You’ payment—three times larger than the biggest National Lottery win in history (£195 million)—celebrates Nationwide members for their role in helping build the financial strength necessary to acquire Virgin Money. This acquisition enables Nationwide to further expand the benefits of mutuality across the UK. Starting Monday, 7th April, more than 12 million eligible members across the country will receive £50 in their bank accounts as a token of appreciation.

Mak had this to say about the project:

‘Had an absolute blast directing this Nationwide spot with production company Twice Pictures and agency The Romans. The maxim to 'never meet your heroes' certainly doesn't apply here, because Sir Trevor was an absolute delight to work with. A true gentleman, and someone who can easily turn any conversation into an erudite discussion with his wisdom.

Loved the creative from The Romans and was really drawn to the diverse ways of saying thank you as the film's motif. It became a fun crash-course on UK accents and dialects for me, I had no idea there were so many unique regional ways of saying it.

All the people we filmed are actual Nationwide workers, no actors. I felt that brought a sense of genuine authenticity to the project.

Met lots of lovely people on this project. It was a great team effort to bring this to life - cheers m'dears!’

CREDITS:

Client: Nationwide

Agency: The Romans

Director: Mak Mahmut Akay @mahmutakay

Director’s agent: The Visionaries

DoP: Joe Douglas @joedouglasdop

Production Company: Twice Pictures @twice.pictures.twice

EP: Rhys Evans @rhysevans93

Producer: Miles Wilkes

The Romans @helloromans

Agency Director: Kim Shuard @kimshuardcubbon

Creative Director: Dan Roberts @the1dan

Senior Creative: Jack Moriarty @jackmoriarty96

Associate Director: Inder Gill @inderdeepgill

Account Manager: Hannah Jones

1st AD: Barry Oldham @coldhab

Steadicam Operator: Matt Allsop @mrallsop

Focus Puller: Jeff Vine @jeffvine

2nd AC: Luke Gurney @luke_gurneyy

Camera Trainee: Seth McNamara-Wadd

Camera Car Driver: Hank Vadim

Final Cut @finalcutedit

Editor: Matt Gabzdyl @matthewgabzdyl

Assistant Editor: Max Adams

Producer: Ella Marafini

OkayStudio @okaystudio

Colourist: Katie Dymmock @katiedymmock

VFX / Online Artist: Mark Purser @markpurser78

Post Producer: Neuma Llusiá dos Santos @neumallds

Gaffer: Ed Smith 

Electrician: Ricky Collins

Trainee Electrician: Ezra McNeish

Trainee Electrician: Bailey Lawless

Sound Recordist: Miguel Rodriquez

Art Director: Max Roach @appropriatemaxroach

HMU Designer: Mel Szabo

Music & Sound Mix: Andreas Pfannenstill @iamstillandy @meltmusic_

Sound Design: Tim Sutton

Location Manager: Simon Churchill

Nationwide

Director of brand, MKTG and Experience: Richard Warren

Senior MGR Brand, Social & Content: Daisy Payne

Integrated Campaigns Manager: Emily Cooper

Runner: Danny Berkeley

Runner: Grace Demetre