Leo McCrea Directs National Lottery’s ‘Because of You’ Campaign Featuring Claudia Winkleman

Visionaries-repped and Emmy Award-winning director Leo McCrea teams up with The Gate Films to launch his latest work “Because of You”, a new campaign for The National Lottery.

The campaign, fronted by television presenter Claudia Winkleman, celebrates the extraordinary impact of National Lottery players in supporting good causes throughout the UK. Through a series of immersive short films, Because of You highlights how each ticket purchased directly contributes to projects that change lives and strengthen communities.

The first instalment, entitled “Bloom”, takes audiences to Sheffield, where Claudia accompanies local Tanita to visit Bloom, a community gardening initiative founded by Kendall Turner. What began as a small neighbourhood gathering has grown into a thriving hub supporting around 70 people through therapeutic workshops and family sessions. Over the past four years, Bloom has received £269,000 in funding from The National Lottery Community Fund.

Under McCrea’s direction, Bloom captures the warmth, authenticity and human connection at the heart of these community stories. His distinctive storytelling style lends cinematic depth to real-life moments of generosity and transformation.

Produced by The Gate Films, with Executive Producer Rhiannon Lewis overseeing production, the seven-part ‘Because of You’ series will run nationwide, extending into 2026. 

Leo had this to say about the project:

“Working closely with fantastic Creative Director Danielle Allison Melia and Rhiannon Lewis at The Gate, we created a series that harnessed emotive storytelling in a short form series format. This was only possible because of the great causes the National Lottery team gave us to work with and weeks of prep & research to make sure we told the stories in the right way. Hosting the series is THE Claudia Winkleman who has the ability to connect with anyone she meets. I feel like these aren’t charity stories, they are a celebration of people who look out for and support each other. Hope you like them too. Six more to come!” 

Credits:

Production Company: The Gate Films
Director’s Agent: The Visionaries
Rhiannon Lewis: Executive Producer
Leo McCrea: Director

Danielle Allison Melia: Creative Director

Liv Johnson: Lead Producer

James Dyer: 1st AD

Charlie Grainger: DOP

Simon Rowles: DOP

Robbie Shirley : Content Creator

Holly Riley : Graphic designer

Madeleine Penfold: Photographer

Nathan Miah: Production Manager

Sarah Rose Skinner: Off Set Production Manager

Emily Murphy : Production Assistant

Lewis Faithfull: Production Runner

Decky Mc Gettigan (he/him) : Lead Researcher and casting director

Martha Boggon: Casting researcher

Sujanhariharan Ragunathan: Junior Director

Pedro Uviedo: 1st AC / DIT

Amy Thorne: Post Production Producer

Jon Dean: Lead Editor

Liam Miro: Editor

Harley Spence :Editor

Benjamin Rozario: Colourist

Scott Little: Sound Design & Mix

Notion Aerials: Drone footage

Hearts & Science: Media partners

Visionaries-repped director Remi Laudat directs new CBBC series ‘Stage Stars’

Remi Laudat brings his distinctive blend of energy, empathy, and cinematic storytelling to Stage Stars, a brand-new series launching on CBBC and BBC iPlayer from Monday 13th October.

Produced by Drummer Television for the BBC, Stage Stars takes viewers inside Tring Park School for the Performing Arts, one of the UK’s leading performing arts boarding schools. The series follows young performers aged 7 to 19 as they balance intense professional training with everyday school life, capturing the highs, heartbreaks, and hopes of Britain’s next generation of stage talent.

Remi began his creative journey as a ballet and contemporary dancer before transitioning into filmmaking, a shift driven by a deepening passion for visual storytelling. His background in movement continues to inform his directorial style, and allowed him to tell this story with empathy and authenticity. 

Remi had this to say about the project:

“Proud to say I’ve been working on this for over a year now. My first TV series as a series director. Get your kids, nieces, nephews, cousins to watch it. Really grateful to work on a project that gives back to one of my first loves, dance and the arts.”

Welcoming Josh Cole to Our Roster!

The Visionaries Welcomes Multi-Award-Winning Director and Photographer Josh Cole.

A multi-award-winning director and photographer, Josh has built a career defined by raw emotion, striking authenticity, and a deep connection to real communities. His storytelling cuts straight to the heart, whether in commercials, music videos, or photography.

From Nike, Canon, and Coca-Cola to GiffGaff and the BBC, Josh’s campaigns carry an unmistakable integrity, always rooted in humanity and a strong sense of place. His work doesn’t just advertise; it connects, leaving a lasting impact on audiences.

Josh’s videos for artists such as Rudimental and Chase & Status have become cultural touchstones, pulling in recognition everywhere from the UK MVAs to Cannes Lions. Alongside five Vimeo Staff Picks, his Photography has also drawn international acclaim, celebrated by the AOP, the British Journal of Photography, and the Sony World Photography Awards.

Beyond the awards, Josh’s career reflects a bigger purpose. He has documented life on Native American reservations, edited a magazine inside UK prisons, and trained young filmmakers across Africa. Every project, whether for a global brand or a grassroots initiative, carries the same core: storytelling that’s as socially impactful as it is visually arresting.

An International Love Story: Louis English Makes a Move on The Glenlivet

In his latest work, Visionaries-repped Louis English plays cupid, and tells the love story of a lifetime.

Against the stunning backdrop of Jamaica, a Scottish traveller falls for a charming local as they try to one-up each other in a playful game of seduction.

The film is a romantic metaphor for the blend of flavours in the 12 Year Old Jamaica Edition - the inaugural single malt in The Glenlivet’s new ‘Beyond Speyside’ series of whiskeys.

Louis’ cinematic flair turns what could be a straightforward sell into something far more artistic and affecting, an endearing film with a story that could stand on its own. The blend of composed static shots and more spontaneous, handheld camera work reminds us that life - just like The Glenlivet - is better enjoyed neat.

Louis said: “Still pinching myself that I got to make this. Grateful to have had the chance, and even more grateful to the amazing team who put their heart into every frame. Couldn’t have asked for better people to bring this together.”

Your move.

Credits:

Creative Agency:Impero

ECD: Michael Scantlebury and Alastair Mills

Creative:Chris Spore, Elle Laverty and Alec Carluen

Production Co: twopointzero

Director: Louis English

EP: Virgilia Lee Facey

Cinematographer: Louis English

Stylist: Kaysian Wilson

Director's Rep: The Visionaries

Editor: Louis English

Color: Doma

Colorist: Thomas Kumeling

Sound House: 750MPH

Sound Design: Giselle Hall

Hopping the Pond: Annika Cassidy Bridges the Gap for the Ryder Cup

For her latest project, Visionaries-repped Annika Cassidy represents her Irish roots and puts County Limerick back on the map.

A gaggle of over-eager Americans ambush their Irish cousins in the hope of getting a front-row seat for the highly anticipated Ryder Cup.

In today’s culture of division, it’s nice to be reminded of what we have in common - shared passions, fierce loyalty - even if we’re rooting for different teams, we’re all watching the same game (or round of golf).

Annika’s deft directorial style and reassuringly comedic tone not only provides a good chuckle, but tells a story about distant family finding a reason to come together. It’s as funny as it is heart-warming.

On the collaborative atmosphere of the shoot, Annika said: “It is a privilege that such a prestigious sports brand trusted me to bring to life their 100-year anniversary on a global scale. And an absolute pleasure to work on home soil with a world-class Irish crew, and a renowned cast of comedic Irish actors: Norma Sheahan (MOONE BOY) and viral TikTok sensations Meg Reilly and Séamus Lehane.”

So all wayward cousins welcome - whatever flag you’re waving (within reason) - let’s watch some golf!

A recipe for success: Kirby McClure turns up the heat with Knorr

In his new work, Visionaries-repped Kirby McClure showcases the choreography of cooking.

Dancing, dicing, slicing and frying- ingredients come together, wrapped in the flavours of Knorr’s cooking paste.

His signature style in this spot is a feast to the eyes- dynamic shots and movement sync perfectly with music and performance, capturing the joy and excitement of simple, but quality cooking. 

Speaking about the project, Kirby says:

‘With a daunting shot list that was (literally) several feet long, we set out on a “Super Shoot” in Warsaw with some of the most collaborative crew, agency, and client I’ve had the pleasure to work with. With this much to shoot we had to be extra nimble with our approach, as we couldn’t spend too much time on any individual shot—however, we still found the ability to attach cameras to cutlery for worms eye eating shots, to probe through mountains of sauce and glide in and out of jars and kitchen cabinets the way i had envisioned…all thanks to the hyper efficiency of the lovely Warsaw crew.’

CREDITS:

Director: Radical Friend

Agency: Mullen Lowe

DOP: Tim Fok

Production Designer: Zuzia Mazurczak

Editor: Andrzej Juraszczyk

Food Stylist: Ben Boxall

Producer: Simon Petter, Richard Carter-Hounslow

Production Company: Fresh Films

Maya Albanese’s Award-Winning Short Film Freeze Debuts on Omeleto

After making waves on the festival circuit, Maya Albanese’s darkly funny and deeply relatable short film Freeze is now available to stream for free on Omeleto.

Repped by The Visionaries, Maya wrote and directed the short, which had its premiere at SeriesFest, taking home awards for Best Short and Best Actress, going on to screen at over 45 festivals.

Freeze follows Joy, a woman nearing 35 whose seemingly perfect life starts to unravel. Losing her boyfriend and her vision for the future, she gains mounting pressure from everyone around her – friends, family, coworkers – about her ticking biological clock.

Faced with freezing her eggs, Joy knows everyone thinks she should have a baby - but does she want one?  

As Joy’s inner turmoil intensifies, so does the world around her. Maya weaves in surreal moments of comedy and horror to reflect the very real expectations placed on women.  

A bold, biting tragicomedy that balances emotional honesty with a distinct artistic edge, Freeze is a powerful take on modern womanhood that probes today’s climate, and hits hard doing so.

Maya had this to say about the project:

‘I'm really proud of this film. I’ve heard from so many people who found catharsis, laughter, and solidarity in the story.’

CREDITS:

Written, Directed & Produced by Maya Albanese

Produced By Valerie Steinberg, Brock Williams

Cinematography By Laura Merians Goncalves

Costume Design By Megan Spatz

Production Design by Eloise Ayala

Film Edit by Julie Kravitz Gannon, Sari Tracht

Trailer Edit by Tony LaRocca

Score by Ariel Marx

Sound by Adam Primack

“CAME FOR, STAYED FOR”: GIANNA MAZZEO JOINS FORCES WITH MOTHER LONDON IN CAMPAIGN FOR LGBTQIA+ DATING APP TAIMI

A perfect match, Visionaries-repped Gianna Mazzeo teamed up with Mother London and the Taimi app to direct a series of spots for the LGBTQIA+ dating app.

Documenting three successful dating stories, Gianna approaches the Taimi experience referencing memes - her vibrant and comedic approach emphasises the excitement and possibilities of queer dating.

‘Came for Twinks, stayed for Husband’, the spots glitch between what users start to look for, ending with what they didn't know they needed. 

Twinks? Femmes? The One, or the Ones - you’ll find them on Taimi.

Life imitating art, Gianna shared: “It was great working on this project with a group of queer creatives, where we bonded over shared experiences!”

CREDITS:

Agency: Mother
Production company: Mother-Made
Director: Gianna Mazzeo
Director’s Agent: The Visionaries
Creative Directors: Oli Rimoldi & Anthony Montagne
Creatives: Liy Grant, Kayla Lui & Phoebe Husband
Head of AV/Stills: Miranda Bell
Producer: Jack Hannon
Talent - Femmes: Oduenyi Nwike & Amelia Sonsino
Talent - Romance: Akaash Dev Shemar, Michelle Djohari, Kainan Belfatmi
Talent - Twinks: Vitor Metker Ferandes, Riyonn Farsad, Kip the dog
DOP: Toby Leary
Casting: Jinjo
Production Design: Julia Dias
Styling: Nathan Henry
Hair: Ryo Narushima
Make up: Grace Sinnott
Executive Post Producer: Amber Atherton
Editor: Frank Higson
Sound Designer: Ben Hawke
Grade: Studio RM
Colourist: Jack McGinity

Client: Taimi, LGBTQ+ Dating App
Head of Brand: Diana Lysenko

Simon Neal teams up with Scenester Films in New Snickers Campaign Tackling Hunger on the Pitch

Simon Neal has joined forces with Scenester Films to bring us this latest campaign for Snickers, offering a humorous take on an all-too-familiar sight in football: players collapsing on the pitch. Rather than blaming theatrics or foul play, the film suggests a more unexpected culprit—hunger.

The spot centres around Aitana Bonmatí, The Barcelona and Spain midfielder—fresh off back-to-back wins of the Ballon d’Or Féminin and The Best FIFA Women’s Player awards, and her support team as they respond to players who suddenly hit the turf. Their solution? Handing out Snickers bars. The concept leans into the brand’s well-established message: “You’re not you when you’re hungry.”

Framed as a mock news report and public service announcement, the campaign blends deadpan humour with stylised visuals to present hunger as the root cause behind players’ sudden tumbles. The narrator poses a simple question to the audience: “Do you know a hungry player? Get them the help they need.”

Neal brings a controlled, documentary-style approach to the film, maintaining a light satirical tone without losing the clarity of the message. It’s a clever evolution of Snickers’ long-running platform, offering a modern and football-specific twist for today’s audience.

Simon had this to say about the project:

“I’m a longtime fan of the ‘You’re not you when you’re hungry’ films so it was an honour and a privilege to make one. Aitana Bonmatí was great—if there was a Ballon d’Or for deadpan comedy performance she’d win that too!”

CREDITS:

Creative Agency: The&Partnership

Creatives: Frances Draskau

                  Jim Stump

                  Matt Deacon

                  Ben Fallows

Producer: Charlie Thacker

                  Sammi Roberts

Production Co: Scenester Films

Director: Simon Neal

EP: Tim Marshall

Cinematographer: David Bird

Director’ s Rep: The Visionaries

Production Co Agent: Lemonade Reps

Edit House: tenthree

Colour: No.8

Colourist: Matt Turner

Sound House: No.8

Sound Design: Sam Robson

Starring Aitana Bonmatí

JustGiving's 'Just Got Real' Campaign Spotlights Everyday Heroes In Visually Striking Film

In a compelling new JustGiving campaign titled 'Just Got Real', The Visionaries director Mak Akay collaborated with Scenester Films and GOOD Agency to bring to life the inspiring stories of three remarkable fundraisers: Javeno Mclean, Freya Morgan, and Matthew Ashton-Rickardt. This film delves into their personal fundraising journeys, highlighting the real-world impact of community-driven fundraising.

Produced by Scenester Films, the spot masterfully blends dynamic storytelling with authentic narratives, capturing the essence of resilience and dedication. The creative vision was brought to life with the expertise of DoP Ethan Lodge and Producer Sorcha Bacon. The post-production phase was handled by OkayStudio, with André Rodrigues as offline editor and colour by Alex O’Brien.

This campaign not only celebrates the individuals making a difference but also underscores JustGiving's commitment to empowering everyday heroes.

Speaking about the project, Director, Mak Mahmut Akay said - “I had an absolute blast collaborating with Scenester Films on this project. Having previously fundraised for charity, I instantly resonated with the ‘it just got real’ motif after reading the creative. With authenticity being crucial for the client, one of my favourite aspects of this project was hearing the unique and inspiring stories of our talent.”

Stills were taken by The Visionaries Director/Photographer Henry Dean.

CREDITS:

Client: JustGiving

Agency: GOOD Agency

Director: Mak Mahmut Akay

Director’s rep: The Visionaries

EP: Tim Marshall

Production Company: Scenester Films

DoP: Ethan Lodge

Producer: Sorcha Bacon

The Good Agency

Agency Producer: Christian Gane

Creative Director: Jo Ratcliffe (Taylor)

Business Director: Daniel Webb

Copywriter: Kia Wing

Senior Account Executive: Daisy Leeson

Steadicam Operator: Justin Theodore

1st AC: Jonny Lewis

2nd AC: Christian Necula

Gaffer: Harrison Newman

Spark: Felix Sherno

Spark: Charlie Lane

Stills Photographer: Henry Dean

Digital Op: Matthew Lloyd

1st AD: Dan Gibling

Runner: Rene Rehab

Runner: Sergio Fiddes

Location Marshal: Luke Boxall

Art Director: Sasha Hilton

Art Assistant: Roisin Jenner

Stylist: Nicole Daly

HMUA: Billie McKenzie

OkayStudio

Offline: André Rodrigues

Colour: Alex O'Brien

VFX: OkayStudio

Online: Jemma Fox-Smith

Post Producer: Alex Blowers

Sound Engineer: Will Frances @ Grand Central.

Storyboard Artist: necmi yalcin

JustGiving

Head of Brand: Alexander Ioannou

Consumer Marketing Manage: Lucy Hill

Marketing Director: Stacey Buckingham

Senior Marketing Manager: Sophie Greig

Claire Norowzian teams up with AMV BBDO in a campaign for SHEBA, Searching for Descendants of Egyptian Nobility

Claire Norowzian Summons Ancient Goddess Magic and Cat Whispering skills to Sheba’s latest campaign, featuring divine felines Moscow and Smirnoff.

Claire Norowzian summons ancient feline magic and a touch of cat whispering to Sheba’s latest campaign, featuring divine felines Moscow and Smirnoff.

Representing a bold fusion of cultural insight, scientific intrigue, and visually rich storytelling, this latest campaign for the SHEBA redefines the creative bar in the cat food category. Inspired by a compelling genetic study suggesting that descendants of Pharaohs’ cats may still exist in the U.S. today, Claire brings this mythic idea to life through her latest spot.

Claire had this to say about it:

“This one was a dream. Working with the brilliant minds at AMV BBDO, we crafted a surreal ad tracing the worship of cats from ancient Egypt to now — proving nothing’s really changed. Part of a crazy, wider campaign exploring feline DNA and ancient roots, it was all mystical vibes, modern styling… and a cat that hit its marks better than most actors (sorry, actors!).”

CREDITS:

Client: MARS

VP Marketing: Fernando Silva

Brand Manager: Lindsay Smith

Brand Manager: Brinsta Renganathan

Agency: AMV BBDO

Creative Partner: Andre Sallowicz

Senior Creative: Nellie Santee

Senior Creative: Sergio Takahata

Senior Account Director: Nicholas Biggs

Account Director: Ruby Seeto

Account Manager: Niamh McCafferty

Senior Producer: Alex Warren

Assistant Producer: Anwar Meah

Production Company: RED STUDIOS

Director: Claire Norowzian

Head of Production: Nick Ferguson

Producer: John Barratt

DOP: Miguel Carmenes 

Edit House: Stitch Editing 

Editor: Phil Noir 

Post House: Creative Outpost

Post Producer: Ian Harland

Colourist: Mark Horrobin

Flame: Crispy

VO: Hayley Mcgee

Music Composer: Canja Audio

Anthony Rubinstein and Covert take Viewers Just Beyond Your Door in New Cinematic Campaign for Go Rving

Director Anthony Rubinstein of The Visionaries has partnered with creative studio Covert to deliver a poignant and visually arresting campaign for Go RVing, titled Just Beyond Your Door. Seamlessly blending Rubinstein’s passion for visual effects with Covert’s cutting-edge virtual production techniques, the spot is a celebration of adventure, connection, and the emotional depth of life on the road.

The film centres around a beautifully simple metaphor: the RV door. Rather than serving as a mere entrance, it becomes a cinematic portal, transporting viewers into a series of evocative vignettes that span epic landscapes, spontaneous family moments, and intimate glimpses into the journey itself. Each door opening becomes an invitation to experience the richness of RV travel- not just the destinations, but the moments in between.

Just Beyond Your Door is anchored by a strong visual narrative, executed through a combination of live-action storytelling and finely integrated VFX. The result is a dreamlike tone that still feels grounded, elevating the concept of RVing beyond the practical and into the poetic. It positions RV travel not just as a mode of transportation, but as a lifestyle steeped in discovery, emotional resonance, and freedom. 

“This project was a perfect example of what happens when creative ambition meets technical innovation,” adds Nick Litwinko, EP at Covert New York. “We worked closely with Anthony to build dynamic environments that could shift in real time, allowing for a level of spontaneity and precision that traditional production simply couldn’t offer. It was all about enabling the emotional story to lead the technology and not the other way around.”

The collaboration showcases Rubinstein’s storytelling sensibility at its most mature and visually refined. Fresh off a Gold win at the 1.4 Awards in the On the Cusp category for his short film Cry Like a Guy, Rubinstein continues to establish himself as a director capable of merging deeply human narratives with technical sophistication. That award-winning sensibility is clearly at play here, where the emotional scope is matched only by the craft on screen.

Go RVing, Just Beyond Your Door is more than a brand film, it’s an invitation to imagine what's possible when you turn the handle and step outside.

CREDITS:

Director: Anthony Rubinstein

Director’s Rep: The Visionaries

Brand: Go Rving

Agency: BVK

Creative: Kevin Kiehn

Creative: Nick Marrazza

Creative: Zack Schulze

Agency Producer: Martha Switalski

Agency Producer: Maureen Connolly

Production Company: Covert

Production Service: Gemini Films

Executive Producer: Garrett Fennelly

Head of Production: David Kornfield

Producer: Robin Spears

Director of Photography: Jordan Buck

Post Producton / VFX: Covert

Creative Director: Dan Andrew 

VFX Lead: Adrien Monroy

VFX Artist: Phillip

CG Lead: Morteza

CG Artist: Kirill

Producer: Margaux Baruch

Executive Producer: Nick Litwinko

Henry Dean brings us his dynamic dc for Lucozade - ‘Flex, Don’t Slump’

Henry Dean directs Lucozade’s latest spot, featuring Anthony Joshua and an office light show - what’s not to love?

Anthony encourages us to ‘get in the zone’ no matter what challenges the day ahead may bring, with the new Lucozade Alert range. The range offers consumers a high caffeine drink with vitamin B3 to help reduce tiredness. This spot is part of the wider collaboration with Lucozade athlete and long-term brand ambassador, Anthony Joshua, who has recently announced Lucozade Alert Mango Peachade Zero Sugar - Anthony Joshua edition.

Henry had this to say:
Given the nature of this shoot with Anthony Joshua, only having a small window of time to work with big name talent, I knew we had to make the most of the time we did have, while being able to execute in a nimble manner while he was on set. We used the ample prep time to build an elaborate visual world that Anthony Joshua could step into with ease.

On this job, choosing the right location was key. We built two distinct but mirrored sets across two floors in an empty office building. The concept of the spot is all about drawing parallels between two worlds, and I wanted to make sure we had the space and control to do that within our visuals. Given the time constraints on our shoot, having room to build both sets at once was the only way to go.

What we ended up making on this spot felt like a real synchronised dance between all the departments. Art, lighting, and camera teams all working in tandem to create a unified and dynamic set. Our lighting became part of our production design, our art direction informed our lighting. It was a genuinely collaborative team effort from the outset. Henry Gill (DoP), Sachin Parmar (Gaffer) and Kate Stamp (Production Designer) were instrumental in bringing the striking aesthetic of this spot to life.

CREDITS:

Director: Henry Dean

Producer: Luke Mortimer

PM: Alice Pitt-Carter

PA: Janice P.

Editor: Laurence Halstead

Colourist: Megan Lee @ Electric Theatre Collective

Music & Sound Design: Leon Radschinski-Gorman

1st AD: Joe Mulvihill

2nd AD: Hollie Burton

Location Manager: Victoria Dragten

Runner: Emily Clayton

Runner: Harvey Weston

Runner: Jared Hall

Director’s Shadow: Asmae El Ouariachi

DoP: Henry Gill

1st AC: Harry Coleman

2nd AC: Scarlett Gardner

Trainee: Max Bent-Marshall

Steadicam: Ben Eeley

Gaffer: Sachin Parmar

Spark: Duane Abraham

Spark: Tomas Canelas

Spark: Kong Wako

Spark: Dylan Schultz-Soo

Desk Op: Tomasso Gobbi

Sound Recordist: Quillon Larrat

Production Designer: Kate Stamp

Art Assistant: Anthony Mensah

Art Assistant: Steph Parker

Art Assistant: Florence Sweeney

Art Assistant: Cynthia Chika Franklin

Wardrobe Stylist: Amy Thompson

Wardrobe Assistant: Tess Gibson

HMUA: Emma Regan

HMU Assistant: Lee Patrick Devlin

Lead Cast: Aroob Sajjad

Supporting Cast: Miles Anthony

Supporting Cast: Oliver Mattis

Supporting Cast: Rae Clarke

Supporting Cast: Amber-Rose Walter

Supporting Cast: Meriem Yahia-Cherif

Agency: We Are Social

Bacana Play & Martians Kick Up Some Dust With a Wild West Showdown

The directing duo Martians, bring us the latest commercial for Bacana Play, an online casino brand, created by D*VAGAR.

The film kicks off with Ljubomir, a Michelin-starred chef from Portugal, putting the finishing touches on a dish. With his job done, he picks up his phone, only to be interrupted by a mysterious “HEY!”. A cowboy, who looks like he just galloped straight out of Bacana Play’s slot machines, locks eyes with him and, with a mischievous grin, challenges him to play. And that’s when the Wild West chaos begins. A full-blown saloon brawl erupts—an epic-scale riot packed with serious players, cheaters, and absolute mayhem. But in the middle of the pandemonium, Ljubomir keeps his cool like a true gunslinger of the game. The ad wraps up back in his restaurant, where everything seems perfectly normal. Or is it? Was it all real, or does this Wild West spirit live only in the Bacana Play app?

Martians (Directors) say:
“You Earthlings are crazy. You have no idea what image popped into our heads when we first heard the word ‘cowboy.’ Why not Horseboy?”

“As for the shoot, there’s not much to say. We hung people upside down and shook them, dragged someone into stacks of casino chips, had another fall backwards from the second floor onto a table… Oh, and we also threw a razor-sharp dart at our celebrity. All pretty normal. The only ones who didn’t seem to enjoy it were some folks from the insurance company. But when they tried talking to us, we just replied: Blorp znik terráqueo nox. (Translation: We don’t speak Earthling).”

CREDITS:

Director: Martians

Director’s Agent: The Visionaries

Executive Producer João Rito Production WE ARE ACTION
Production Service Grandma
Director of Photography Miguel Carmenes

Post-Production Push VFX 

Creative Director Pedro Motta 

Storyboard Jorge Barros 

Editing Martians 

Online Tiago Garcia 

Grading ETC 

Colourist Andi Chu 

SFX Joe Marsden

Client Bacana Play 

Country Manager Pedro Garcia 

Creative Agency D*VAGAR

The Visionaries’ director TARAN Unveils Bold New Campaign for Cult Streetwear Label KidSuper

TARAN shares his latest directorial work for New York-based streetwear label KidSuper. Known for collaborations with Louis Vuitton, Ronaldinho, and the NBA, KidSuper continues to redefine modern streetwear culture, this recent campaign being no exception.

Working in collaboration with creative directors TJ Sawyer and Elliot Hensford, TARAN drew inspiration from the surreal, cinematic world of photographer Eugenio Recuenco, with the film capturing a tone that is both regal and abstract—reflecting the eclectic and boundary-pushing spirit of KidSuper’s brand identity.

TARAN had this to say about the shoot:

“This project is truly one of my favorites to date. The energy on set was electric. It never felt like work—it felt like we were creating something magical amongst friends.”

CREDITS:

Director: TARAN

Directors Agent: The Visionaries

Creative Directors: TJ Sawyer, Elliot Hensford

Production Company: ODYSSEY

Art Director: King Owusu

Director of Photography: Harry Basey

Stylist: Shereen Clairessa