Twice Pictures, under the Lemonade Reps umbrella, teamed up with The Visionaries director Mak Akay to bring us Nationwide’s latest campaign, featuring broadcasting legend Sir Trevor McDonald. The new spot showcases Sir Trevor delivering the exciting news that one in five Brits will share over £600 million in a special 'thank you' from the UK’s largest building society.
This unprecedented ‘Thank You’ payment—three times larger than the biggest National Lottery win in history (£195 million)—celebrates Nationwide members for their role in helping build the financial strength necessary to acquire Virgin Money. This acquisition enables Nationwide to further expand the benefits of mutuality across the UK. Starting Monday, 7th April, more than 12 million eligible members across the country will receive £50 in their bank accounts as a token of appreciation.
Mak had this to say about the project:
‘Had an absolute blast directing this Nationwide spot with production company Twice Pictures and agency The Romans. The maxim to 'never meet your heroes' certainly doesn't apply here, because Sir Trevor was an absolute delight to work with. A true gentleman, and someone who can easily turn any conversation into an erudite discussion with his wisdom.
Loved the creative from The Romans and was really drawn to the diverse ways of saying thank you as the film's motif. It became a fun crash-course on UK accents and dialects for me, I had no idea there were so many unique regional ways of saying it.
All the people we filmed are actual Nationwide workers, no actors. I felt that brought a sense of genuine authenticity to the project.
Met lots of lovely people on this project. It was a great team effort to bring this to life - cheers m'dears!’
CREDITS:
Client: Nationwide
Agency: The Romans
Director: Mak Mahmut Akay @mahmutakay
Director’s agent: The Visionaries
DoP: Joe Douglas @joedouglasdop
Production Company: Twice Pictures @twice.pictures.twice
EP: Rhys Evans @rhysevans93
Producer: Miles Wilkes
The Romans @helloromans
Agency Director: Kim Shuard @kimshuardcubbon
Creative Director: Dan Roberts @the1dan
Senior Creative: Jack Moriarty @jackmoriarty96
Associate Director: Inder Gill @inderdeepgill
Account Manager: Hannah Jones
1st AD: Barry Oldham @coldhab
Steadicam Operator: Matt Allsop @mrallsop
Focus Puller: Jeff Vine @jeffvine
2nd AC: Luke Gurney @luke_gurneyy
Camera Trainee: Seth McNamara-Wadd
Camera Car Driver: Hank Vadim
Final Cut @finalcutedit
Editor: Matt Gabzdyl @matthewgabzdyl
Assistant Editor: Max Adams
Producer: Ella Marafini
OkayStudio @okaystudio
Colourist: Katie Dymmock @katiedymmock
VFX / Online Artist: Mark Purser @markpurser78
Post Producer: Neuma Llusiá dos Santos @neumallds
Gaffer: Ed Smith
Electrician: Ricky Collins
Trainee Electrician: Ezra McNeish
Trainee Electrician: Bailey Lawless
Sound Recordist: Miguel Rodriquez
Art Director: Max Roach @appropriatemaxroach
HMU Designer: Mel Szabo
Music & Sound Mix: Andreas Pfannenstill @iamstillandy @meltmusic_
Sound Design: Tim Sutton
Location Manager: Simon Churchill
Nationwide
Director of brand, MKTG and Experience: Richard Warren
Senior MGR Brand, Social & Content: Daisy Payne
Integrated Campaigns Manager: Emily Cooper
Runner: Danny Berkeley
Runner: Grace Demetre