In a compelling new JustGiving campaign titled 'Just Got Real', The Visionaries director Mak Akay collaborated with Scenester Films and GOOD Agency to bring to life the inspiring stories of three remarkable fundraisers: Javeno Mclean, Freya Morgan, and Matthew Ashton-Rickardt. This film delves into their personal fundraising journeys, highlighting the real-world impact of community-driven fundraising.
Produced by Scenester Films, the spot masterfully blends dynamic storytelling with authentic narratives, capturing the essence of resilience and dedication. The creative vision was brought to life with the expertise of DoP Ethan Lodge and Producer Sorcha Bacon. The post-production phase was handled by OkayStudio, with André Rodrigues as offline editor and colour by Alex O’Brien.
This campaign not only celebrates the individuals making a difference but also underscores JustGiving's commitment to empowering everyday heroes.
Speaking about the project, Director, Mak Mahmut Akay said - “I had an absolute blast collaborating with Scenester Films on this project. Having previously fundraised for charity, I instantly resonated with the ‘it just got real’ motif after reading the creative. With authenticity being crucial for the client, one of my favourite aspects of this project was hearing the unique and inspiring stories of our talent.”
Stills were taken by The Visionaries Director/Photographer Henry Dean.
CREDITS:
Client: JustGiving
Agency: GOOD Agency
Director: Mak Mahmut Akay
Director’s rep: The Visionaries
EP: Tim Marshall
Production Company: Scenester Films
DoP: Ethan Lodge
Producer: Sorcha Bacon
Agency Producer: Christian Gane
Creative Director: Jo Ratcliffe (Taylor)
Business Director: Daniel Webb
Copywriter: Kia Wing
Senior Account Executive: Daisy Leeson
Steadicam Operator: Justin Theodore
1st AC: Jonny Lewis
2nd AC: Christian Necula
Gaffer: Harrison Newman
Spark: Felix Sherno
Spark: Charlie Lane
Stills Photographer: Henry Dean
Digital Op: Matthew Lloyd
1st AD: Dan Gibling
Runner: Rene Rehab
Runner: Sergio Fiddes
Location Marshal: Luke Boxall
Art Director: Sasha Hilton
Art Assistant: Roisin Jenner
Stylist: Nicole Daly
HMUA: Billie McKenzie
Offline: André Rodrigues
Colour: Alex O'Brien
VFX: OkayStudio
Online: Jemma Fox-Smith
Post Producer: Alex Blowers
Sound Engineer: Will Frances @ Grand Central.
Storyboard Artist: necmi yalcin
Head of Brand: Alexander Ioannou
Consumer Marketing Manage: Lucy Hill
Marketing Director: Stacey Buckingham
Senior Marketing Manager: Sophie Greig