TARAN shares his latest directorial work for New York-based streetwear label KidSuper. Known for collaborations with Louis Vuitton, Ronaldinho, and the NBA, KidSuper continues to redefine modern streetwear culture, this recent campaign being no exception.

Working in collaboration with creative directors TJ Sawyer and Elliot Hensford, TARAN drew inspiration from the surreal, cinematic world of photographer Eugenio Recuenco, with the film capturing a tone that is both regal and abstract—reflecting the eclectic and boundary-pushing spirit of KidSuper’s brand identity.

TARAN had this to say about the shoot:

“This project is truly one of my favorites to date. The energy on set was electric. It never felt like work—it felt like we were creating something magical amongst friends.”