Chris Fowles harnesses his signature talent for emotive storytelling in his latest film for Essity USA. The film highlights the importance of wellbeing and fairer healing, using a cast of almost entirely real patients, from amputees to cancer survivors.

Essity are global leaders in hygiene and health solutions, committed to creating cutting edge solutions, improving health, and setting new standards for hygiene and wellbeing.

Chris had this to say about the shoot:

"This was a really special project to work on. We had a cast made up mostly of real patients, and it was inspiring to hear their stories firsthand. Some had never acted before, and watching them step in front of the camera for the first time was a joy—it brought such raw authenticity to the film.

The schedule was intense, covering several stories in just two days, but the energy on set kept us going. My goal was to make something gripping and real, and the agency really encouraged us to be bold visually, to lean into the details that aren’t often seen in advertising.

I’m proud of what we created—a film that feels honest and deeply human."