Simon Neal brings the essence of Barclays’ brand identity with his latest commercial, a follow-up to the beloved 'Kids World' spot that debuted last year. In this new 30-second ad, he expands on the original concept, taking us back into a whimsical world where seven-year-olds take on the roles of adults with charmingly surprising results.

This clever continuation of the 'Kids World' narrative captures both the innocence of childhood and the responsibility of adulthood with striking finesse. The small, nuanced moments, such as the children’s playful exchange and the seamless blending of innocence into the often-dreaded subject of finances, are testament to the depth of thought that went into this campaign. It’s a brilliant reminder that, even when dealing with serious topics like mortgages, there’s room for lighthearted moments—and that's what Barclays continues to deliver.

A statement on how simple, human connections can make even the most daunting aspects of life, like mortgages, feel just a bit lighter.

Simon Neal had this to say about it:

“I loved the original ‘kids world’ film so I leapt at the chance to make the next instalment of this funny, charming campaign.

The young actors were a dream to work with, utterly professional to the point of offering ad libs and notes on blocking. Stars of tomorrow!”