New work from Montirex presents a whip pan- tastic film that takes on the challenge of physical and mental endurance, pushing the limits on the achievable. UFC fighter Leon Edwards and a host of athletes take on one sport to the next, sinking impressive hoop shots and running faster than lighting.
Directed by the incredibly talented Mak Mahmut Akay, the piece employs daring, swooping shots that provoke a sense of defiance to the restrictions of what’s possible. Akay’s collaboration with Playmaker Films produces a whirlwind display of strength and fortitude, creating a motivating advert that makes you want to grab your trainers and move. Mak commented that he had an “absolute blast working with the super talented team”.
Credits:
Client: Montirex
Agency: Big Group
Director: Mak Mahmut Akay
DoP: Ethan Lodge
Production company: Playmaker Films
Producer: Melissa Massey
EP: Carly Cussen
EP: Kem Ekundayo
Executive Creative Director: Jane Linton
Business Director: Josh Hayman
Senior Accountant Manager: Millie Barker
Head of Copy: Bruce Lawley
1st AD: Kimane Erskine
2nd AD: Rory Purdy
Production Manager: Talor Hanson
Production Coordinator: Kam Ashley
Editor: Kaz Ove
Post Production: The Quarry
Steadicam AR: Austin Butler
Steadicam AR: Justin Theodore
1st AC: Justin McGillivray
2nd AC: Cameron Sealby
Grip: Wolf Wasserman
VHS/MiniDV operator: Karan Teli
Gaffer: Massimo Filippi
Drone Pilot: Barney Clark
Sound design & mix: Sefi Carmel
Art director: Katie Jessica
Art director: Louis Lasa-Tarbuck
Colourist: Andi Chu @Electric Theatre Collective
Head of Colour Production: Oliver Whitworth
Music composer: Andreas Pfannenstill @Melt Music
Sound Operator: Matthew McCabesound
MUA: Bethany Lewis
MUA Assistant: Ruth Pease
Photographer: Ali Yaqub
Digi Op: Phil Hardman
DIT: Darren Blackwood
Montirex
CMO: Amanda Calder-McLaren
Creative Lead: James Arthur Armstrong
Brand Marketing Executive: Jennifer Eckersley
Senior Graphic Designer: Hannah Amelia
Head of Social: Karan Teli
BTS: Luke Rochester
Runner: Ervin Hajdarmata
Runner: Hannah Molyneux
Runner: John Yusuf