JustGiving's 'Just Got Real' Campaign Spotlights Everyday Heroes In Visually Striking Film

In a compelling new JustGiving campaign titled 'Just Got Real', The Visionaries director Mak Akay collaborated with Scenester Films and GOOD Agency to bring to life the inspiring stories of three remarkable fundraisers: Javeno Mclean, Freya Morgan, and Matthew Ashton-Rickardt. This film delves into their personal fundraising journeys, highlighting the real-world impact of community-driven fundraising.

Produced by Scenester Films, the spot masterfully blends dynamic storytelling with authentic narratives, capturing the essence of resilience and dedication. The creative vision was brought to life with the expertise of DoP Ethan Lodge and Producer Sorcha Bacon. The post-production phase was handled by OkayStudio, with André Rodrigues as offline editor and colour by Alex O’Brien.

This campaign not only celebrates the individuals making a difference but also underscores JustGiving's commitment to empowering everyday heroes.

Speaking about the project, Director, Mak Mahmut Akay said - “I had an absolute blast collaborating with Scenester Films on this project. Having previously fundraised for charity, I instantly resonated with the ‘it just got real’ motif after reading the creative. With authenticity being crucial for the client, one of my favourite aspects of this project was hearing the unique and inspiring stories of our talent.”

Stills were taken by The Visionaries Director/Photographer Henry Dean.

CREDITS:

Client: JustGiving

Agency: GOOD Agency

Director: Mak Mahmut Akay

Director’s rep: The Visionaries

EP: Tim Marshall

Production Company: Scenester Films

DoP: Ethan Lodge

Producer: Sorcha Bacon

The Good Agency

Agency Producer: Christian Gane

Creative Director: Jo Ratcliffe (Taylor)

Business Director: Daniel Webb

Copywriter: Kia Wing

Senior Account Executive: Daisy Leeson

Steadicam Operator: Justin Theodore

1st AC: Jonny Lewis

2nd AC: Christian Necula

Gaffer: Harrison Newman

Spark: Felix Sherno

Spark: Charlie Lane

Stills Photographer: Henry Dean

Digital Op: Matthew Lloyd

1st AD: Dan Gibling

Runner: Rene Rehab

Runner: Sergio Fiddes

Location Marshal: Luke Boxall

Art Director: Sasha Hilton

Art Assistant: Roisin Jenner

Stylist: Nicole Daly

HMUA: Billie McKenzie

OkayStudio

Offline: André Rodrigues

Colour: Alex O'Brien

VFX: OkayStudio

Online: Jemma Fox-Smith

Post Producer: Alex Blowers

Sound Engineer: Will Frances @ Grand Central.

Storyboard Artist: necmi yalcin

JustGiving

Head of Brand: Alexander Ioannou

Consumer Marketing Manage: Lucy Hill

Marketing Director: Stacey Buckingham

Senior Marketing Manager: Sophie Greig