Wellness can mean different things for different people, from something simple to something sacred. In the latest work from Sheena Brobbey, we find out what makes a diverse selection of people happy. In an industry that is built on self doubt, Swedish wellness brand april celebrates making people feel good about themselves and is a reflection of where modern science and botanicals finally meet. The new service offers a wide variety of health products from vegan collagen to multivitamins.

Sheena adds her distinctive style to the commercial capturing the character and spirit of each person on screen with beautiful close ups and expert camera work. We weave effortlessly between several people and find little snippets of what makes them feel confident in their own skin, intimate and calming without feeling intrusive.

Credits

Director:Sheena Brobbey

Directors Rep: The Visionaries

DoP: Natalja Safronova

Gaffer: Elena Armellini

Editor: Irene Calvo

Grade: Delfina Meyers @ MAP Berlin

Producer: Gemma Albone