Tom Brown has teamed up with AMV BBDO to direct a new commercial for kitchen roll brand Plenty, in which a young boy’s explosive encounter with a microwave proves to be no match for the product. In a comically heartfelt attempt to treat his mother to some soup, a boy warms up his dish for a little too long and makes a mess, much to his mother’s horror. However in no time at all, everything is cleared up and he’s back to making a brand new mess.

Along with comedic narration and an engaging mother and son duo, this spot is funny and heartwarming enough for us to forget that a mess was ever made.

Credits

Client - Essity Plenty

Agency - AMV BBDO

Creative Director - Polina Zabrodskaya

Creative Director - Matt Swinburne

Creative - Andy Vasey

Creative - Dan Warner

Production Company - AMV BBDO Flare

Agency Producer - Geoff Gedroyc

Account Directors - Harry Bugge and Rachel Dymond

Strategy Director - Margaux Revol

Service Production Company - GoGo Project