LEGO is a world of endless possibilities but it can also be an opportunity for children to feel represented and seen, to be able to roleplay and create their own little avatars, a world in which reality and creativity come together without prejudice.

The spots are for new Friends Range and are directed by Luc Reso Janin; he masterfully captures that concept with ‘The Friendship Festival’, dances between children playing with LEGO and also come together to put on a festival. The LEGO builds reference what’s taking place in the real world. We see people from different backgrounds come together to celebrate with the message “Different Together”.

‘Painting Day’ also follows the same formula: we see kids of all backgrounds get together to decorate a treehouse of epic proportion. With images of them building a LEGO version it’s like we’re witnessing their ideas become realities.