Whether it’s the early 00s headbanging of The Darkness or the fist bumping cheese of Chesney Hawkes there is something very cathartic about singing at the top of your lungs. Michael Baldwin’s latest work captures that primal energy of blasting out top tunes and getting into a serious sing-off with a complete randomer.

These simple and fun idents made for cinch and the ITV show Starstruck are classic Michael Baldwin fashion that offer up the laughter but also provide the audience with a taste of nostalgia and buying a car online through cinch’s services will make you feel epic…. go on put a bit of Chesney Hawkes on, nobody’s going to judge you.

I think our weapon of choice in a sing off at The Visionaries would have to be the awesome Scandinavian powerhouse ABBA…..maybe Chiquitita.…because you and I know….

Credits

Client: cinch (has to be lower case c apparently!)

Agency: VCCP Girl & Bear

Creatives : Adam Griffin/Rob Spicer

Producer: Hannah Chitty

Director: Michael Baldwin

Director Agent: The Visionaries

DOP: Carl Burke

Editor : Mark Singer @ VCCP

Post: Girl & Bear

Grade: Dan Moran

Sound Mix: Stuart Allen-Hynd @ Jungle