Claire showcases her impressive directing & VFX talents to bring this Old El Paso ad to life, with vibrant graphics and icons popping up from every direction, paired with dynamic performance and joyful colour saturation.
Claire had this to say: “The dreamy team at VCCP gave us the brilliant brief of bringing Old El Paso’s Street Vibes to life and turning up the dial, quite literally! So that’s what we did. With a talented crew and cast we created a playful film, which we layered with vibrant madness; Collaborating with Coffee and TV to bring the colour and composer Jordan Crisp to create an amped up tune to bring the whole mad thing together!”
Credits
Client: Old El Paso
Int. Marketing Direc: Berengere Dupui
BX Marketing Manager: Sarah Douglas
Brand Experience Mngr: Natasha Desai
Agency: VCCP
Business Director: Sean Kelly
Account Director: Ben Wyver
Creative Director: Ciara O’Meara
Senior Creative: Hannah Talbut
Senior Creative: Joanne Boyle
Director: Claire Norowzian
Director’s Agent : Davide Cantelmo at The Visioanries
Producer: Max Thomas
Production manager: Rob Mercer
Production assistant: Felix Borer
Production assistant: Farihah Chowdhury
DOP: Tim Fok
1st ad: Dan Precious
2nd ad: Gabriel O’donohue
1st ac: Emmy Robinson
2nd ac: Ada Wesolowska
Key Grip: Kevin Foy
Gaffer: Steve Finberg
Food Stylist: Kate Giovanni
Food Stylist assistant: Holly Galliver
Art Director: Vicente Ben
Prop Master: Lester Hill
Hair & Make up artist: Nic Marilyn
Stylist: Jenny Svantesson
Stylist Assistant: Tas Case
Edit: Philip Currie @ stitch editing
Grade: Simona Cristea
Animation & VFX: Ed Kevill-Davies Coffee & TV
Post Producer: Thomas Godsill
Sound Design: Will Cohen @ String and Tins
Music Composer: Jordan Crisp