Claire Norowzian’s Latest Job for Old El Paso Fulfils the Most Colourful Of Taco Dreams

Claire showcases her impressive directing & VFX talents to bring this Old El Paso ad to life, with vibrant graphics and icons popping up from every direction, paired with dynamic performance and joyful colour saturation.

Claire had this to say: “The dreamy team at VCCP gave us the brilliant brief of bringing Old El Paso’s Street Vibes to life and turning up the dial, quite literally! So that’s what we did. With a talented crew and cast we created a playful film, which we layered with vibrant madness; Collaborating with Coffee and TV to bring the colour and composer Jordan Crisp to create an amped up tune to bring the whole mad thing together!”


Credits

Client: Old El Paso

Int. Marketing Direc: Berengere Dupui

BX Marketing Manager: Sarah Douglas

Brand Experience Mngr: Natasha Desai

Agency: VCCP

Business Director: Sean Kelly

Account Director: Ben Wyver

Creative Director: Ciara O’Meara

Senior Creative: Hannah Talbut

Senior Creative: Joanne Boyle

Director: Claire Norowzian

Director’s Agent : Davide Cantelmo at The Visioanries

Producer: Max Thomas

Production manager: Rob Mercer 

Production assistant: Felix Borer

Production assistant: Farihah Chowdhury

DOP: Tim Fok 

1st ad: Dan Precious 

2nd ad: Gabriel O’donohue 

1st ac: Emmy Robinson 

2nd ac: Ada Wesolowska 

Key Grip: Kevin Foy 

Gaffer: Steve Finberg  

Food Stylist: Kate Giovanni 

Food Stylist assistant: Holly Galliver 

Art Director: Vicente Ben 

Prop Master: Lester Hill 

Hair & Make up artist: Nic Marilyn 

Stylist: Jenny Svantesson 

Stylist Assistant: Tas Case

Edit: Philip Currie @ stitch editing 

Grade: Simona Cristea

Animation & VFX:  Ed Kevill-Davies Coffee & TV

Post Producer: Thomas Godsill 

Sound Design: Will Cohen @ String and Tins 

Music Composer: Jordan Crisp