A slick new commercial from Martin Bennett showcases the Tata Curvv in all of its unique glory. A futuristic-like aesthetic puts a neon spotlight on the Tata Curvv, with each frame of the commercial flexing the design of the vehicle’s exterior and interior.

The visually striking commercial has generated more than 3 million views on YouTube and was Martin’s first virtual production shoot.

Martin had this to say- “As my first Virtual Production shoot this project was a great opportunity to be creative in a whole new space. Working closely with CGI environment designers to design and create a bespoke environment with 4 different looks. The shoot took place at the MARS Volume in London. A great team effort to realise this abstract launch film.”

Credits

Director - Martin Bennett

Director’s Agent - The Visionaries

DOP - Konstantin Freyer

1st Ad - Rawdon de Fresnes

Production - mustard-berlin

Producer - Keiko Nagai

Production Manager - Catarina Viana

1st AC - Sinan Yilmaz

2nd AC - Nevzat Altinisik

Grip - Adam Hollin

Gaffer - Tom Nowell