Claire then went on to explain how these personal experiences helped to shape a narrative a bit differently from what’s normally shown when addressing mental health. “Mental health advertising tends to have a particular tone,” she said. “But we came up with the idea of a disruptive black comedy that speaks to a young, male audience through the medium of a streetwise, sassy pot plant! As we live through a continuing global pandemic, everyone’s lives have been thrown upside down and our mental health has taken a major hit. Frustrated that humans don’t take the benefits of the natural world seriously enough, nature is fighting back to help save our emotional well-being.”
Credits
Joe - Keenan Munn-Francis
Flower - Raphael Bushay
Daisy - Jenny O'leary
Lucy as Herself
Mindfooders As Themselves
Director - Claire Norowzian
Written By Phil Ball & Claire Norowzian
Producer - Luwina Lo
Director’s Agent - The Visionaries
DOP - Bruce Jackson
Music - Nightingale Part 1 & 2 By Cosmo Sheldrake
Camera Operator - Chris Stevens
Camera Operator - Alex Byng
1st AC - Tom Eames
1st AC - Joe Hallgate
2nd AC - Eddie Caldas
Camera Trainees - Curtis Jackson and Ellie Brooks-shorland
Sound Operator - Hugh Griffis
Sound Operator - Gérard Abeille
Art Directors - Richard Ward And Paula West
Art Department Assistant - Alize Speed
Catering - Valy Norowzian
Hair & Makeup - Anya Mcdevitt And Nicola Svensen
Wardrobe - Jenny Svantesson
Runner - June Jackson
Casting Director - Anna Kennedy
Edit House - Stitch
Editor - Ben Corfield
Post Producer - Angela Hart
Post Assistant - Maud Barry
Post Assistant - Laura Reyes
VFX House - Grizzle
VFX Supervisor - Tom Carpenter & Freddie Littlewood
VFX Artist - Curtis ‘superstar’ Hartley
Post House - Lucky Cat
Post Producer - Lauren Skelton
Online Editor - Jon Myers
Post House - Halo
Post Producer - Shannon Turner
Colourist - Duncan Russell In Association With Strings & Tins
Sound Design - Joe Wilkinson & Will Cohen
Audio Post Producer - Eimear Ni Ghuaire
Foley Artist - Caoimhe Doyle
Foley Recording Mixer - Ciara Mahon
Mindfood Director - Lucy Clark
Media Trust - Michaela Lowe
Media Trust - Wendy Pearce, Jason Heritage & Procam Take 2
Special Thanks To Mark Puffet & Ice Film