Lauren Midwinter directs important and powerful NHS ‘Turn to US’ films

For those who have suffered from sexual assult and rape, it can be a very lonely and isolating time, as victims can often be either too ashamed, or too afraid to talk about their experiences. Lauren Midwinter’s latest films for the NHS are there to offer support, The Sexual Assault and Rape Centres (SARCS) are free for anyone to access. There is help available, even if you don't want to go to the police. www.nhs.uk/sarcs

Lauren’s direction is emotive, focusing on the human aspect, with simple camera movements and close ups of the characters with very little cuts, allowing the message to do the talking.

Here is what Lauren had to say about the project - “As soon as I read the sensitive brief from the creative team at The Leith Agency, my heart wanted to direct this campaign on both a personal and professional level. I was so pleased they trusted me with their campaign; they were wonderful to collaborate with.

The project was put together at whiplash speed, awarded on Wednesday and shot the following Thursday. Everything - casting, location scouting, crewing, recces, production design, styling etc. - was done in 5 days, skillfully executed by the Greenroom Films team. Everyone grafted hard and with such care, compassion and respect for the subject matter.

Working with actors is the best part of my job. My directing style comes from a drama background, but in commercials, you don't often get to explore deeper character motivations with actors. It was so fulfilling collaborating with the actors in this way; it reconnected me to a style I love.

The campaign resonated on a very personal level. I wonder how different things would have been for me, and many I know, if we had been aware, these centers existed. I feel proud to be part of something that might enable others to access the help they so need and deserve.”

CREDITS

CLIENT: Scottish Government NHS

PROD COMP: Greenroom Films

AGENCY: Leith Agency

CREATIVES: Lottie Grant + Debbie Morgan

DIRECTOR: Lauren Midwinter

EXEC PRODUCER: Lucy Ball

DOP: Anna Macdonald

PROD MANAGER: Katie Welsh

1ST AD: Kieran Kelly

1ST AC: Clyde Jones

2ND AC: Mike Edwards

CAM TRAINEE: Agata Rafalska

GAFFER: Niall Smyth

SPARK: Graham Kocjan

ART DIR: Kezia Eales

ART ASST: Shaun Baskind

HMA: Julie Mcguire

STYLIST: Zoe Radcliffe

RUNNER: Madhav Sreekumar

LEAD - NINA: Amelia Leith

LEAD - OLIVER: Edward Corrie

VOICEOVER: Linda Lyon

EDITOR: Lee Archer

V/O REC: Red Facilities

SOUND DES: James Wilson @ Builders Tea

COLOUR GRADE: Vlad Barin @ CHEAT

GRADE PROD: Nicki Wednesday

Sheena Brobbey explores what wellness means in new april commercial

Wellness can mean different things for different people, from something simple to something sacred. In the latest work from Sheena Brobbey, we find out what makes a diverse selection of people happy. In an industry that is built on self doubt, Swedish wellness brand april celebrates making people feel good about themselves and is a reflection of where modern science and botanicals finally meet. The new service offers a wide variety of health products from vegan collagen to multivitamins.

Sheena adds her distinctive style to the commercial capturing the character and spirit of each person on screen with beautiful close ups and expert camera work. We weave effortlessly between several people and find little snippets of what makes them feel confident in their own skin, intimate and calming without feeling intrusive.

Credits 

Director:Sheena Brobbey

Directors Rep: The Visionaries

DoP: Natalja Safronova

Gaffer: Elena Armellini

Editor: Irene Calvo

Grade: Delfina Meyers @ MAP Berlin

Producer: Gemma Albone

Tom Brown directs explosive new spot for Plenty

Tom Brown has teamed up with AMV BBDO to direct a new commercial for kitchen roll brand Plenty, in which a young boy’s explosive encounter with a microwave proves to be no match for the product. In a comically heartfelt attempt to treat his mother to some soup, a boy warms up his dish for a little too long and makes a mess, much to his mother’s horror. However in no time at all, everything is cleared up and he’s back to making a brand new mess. 

Along with comedic narration and an engaging mother and son duo, this spot is funny and heartwarming enough for us to forget that a mess was ever made. 

Credits

Client - Essity Plenty

Agency - AMV BBDO 

Creative Director - Polina Zabrodskaya 

Creative Director - Matt Swinburne

Creative - Andy Vasey

Creative - Dan Warner

Production Company - AMV BBDO Flare

Agency Producer - Geoff Gedroyc

Account Directors - Harry Bugge and Rachel Dymond

Strategy Director - Margaux Revol

Service Production Company - GoGo Project

Executive Producer - Emre Özgür

Executive Producer - Güneş Zahi̇d 

Executive Producer - MuratCem Adiyaman

Producer - Cihan Yorulmaz

Director - Tom Brown

Director’s Agent - The Visionaries

DOP - Alp Korfali

Editor - Maia Lloyd

Colourist - Tim Smith

Soundmix - Ruth Rainey

Music - Joe Sheriff

Different Together Is The Message In The Brilliant New LEGO Spots From Luc Reso Janin

LEGO is a world of endless possibilities but  it can also be an opportunity for children to feel represented and seen, to be able to roleplay and create their own little avatars, a world in which reality and creativity come together without prejudice. 

The spots are for new Friends Range and are directed by Luc Reso Janin; he masterfully captures that concept with ‘The Friendship Festival’, dances between children playing with LEGO and also come together to put on a festival. The LEGO builds reference what’s taking place in the real world. We see people from different backgrounds come together to celebrate with the message “Different Together”.

‘Painting Day’ also follows the same formula: we see kids of all backgrounds get together to decorate a treehouse of epic proportion. With images of them building a LEGO version it’s like we’re witnessing their ideas become realities. 

Credits

Director: Luc Reso Janin

Directors Agent: The Visionaries 

Produced by: Alex Davis, HighlyUnlikely 

Director Of Photography: Duarte Domingos 

Production Designer: David Tutti 

Stylist: Claudia Soares 

Line Producer: Carla Liziario

Production Manager: Mehreen Ahmed

1st Assistant Director: Jorge Costa

Editor: Laura Cairney-Keize 

Sound Design: Martin Leitner 

Original Music: Jean-Gabriel Becker 

Post Production: Stuart Fortune, Ark Studios Global

Online Editor: James Littlemore 

Colourist: Jack McGinity 

Service Production Company: Made in Lisbon Productions

UK Casting: Zebedee Talent

The LEGO Group:

Rosie Evatt, Budjette Tan, Fatema Barot Mota & Karen Skipper Hansen

A sing-off of epic pop proportion in Michael Baldwin's playful new cinch idents

Whether it’s the early 00s headbanging of The Darkness or the fist bumping cheese of Chesney Hawkes there is something very cathartic about singing at the top of your lungs. Michael Baldwin’s latest work captures that primal energy of blasting out top tunes and getting into a serious sing-off with a complete randomer. 

These simple and fun idents made for cinch and the ITV show Starstruck are classic Michael Baldwin fashion that offer up the laughter but also provide the audience with a taste of nostalgia and buying a car online through cinch’s services will make you feel epic…. go on put a bit of Chesney Hawkes on, nobody’s going to judge you. 

I think our weapon of choice in a sing off at The Visionaries would have to be the awesome Scandinavian powerhouse ABBA…..maybe Chiquitita.…because you and I know….

Credits

Client: cinch (has to be lower case c apparently!)

Agency: VCCP Girl & Bear

Creatives : Adam Griffin/Rob Spicer

Producer: Hannah Chitty

Director: Michael Baldwin

Director Agent: The Visionaries 

DOP: Carl Burke

Editor : Mark Singer @ VCCP

Post: Girl & Bear

Grade: Dan Moran

Sound Mix: Stuart Allen-Hynd @ Jungle

Ross Bolidai helps launch the first Legacy TV fundraising campaign

Ross’s latest work is for the youth homelessness charity Centrepoint. Working with creative agency Arthur, Centrepoint commissioned Bolidai to direct the 6o second film titled ‘The Runner’. 

The harrowing story follows a young girl who desires to be a runner, but due to family conflicts finds herself homeless. Ross’s direction captures the endless sense of despair that comes without having a roof over your head, the spiralling sense of no direction and no hope. However she is able to get her life back on track thanks to Centrepoint, making it possible for her to continue to pursue her ambitions of becoming a runner. 

According to Centrepoint’s latest Youth Homelessness Databank, almost 122,000 young people faced homelessness last year across the UK. Legacy fundraising enables Centrepoint to continue offering life-changing support for young people facing homelessness.

Ross experienced homelessness so the project was very close to his heart. 

Ross Bolidai : “As someone with lived experience of sofa surfing and rough sleeping in my formative years, I felt instantly connected to the creative brief for this ad. I knew that this needed to be approached in a way that depicts the hardship and struggle of homelessness, but also encourages audiences to understand that homeless young people shouldn’t be defined by their experiences.I wanted to bring a sense of realism to the piece, without relying on passive stereotypes of homeless people.”

Julie Milnes, Director of Fundraising at Centrepoint, added: “Ross’ lived experience really stood out to us when we were searching for a director. He was able to connect with and bring the story to life in a way that really captures the difficult decisions and experiences many of the young people we support go through. This makes a huge difference when appealing to audiences who may be considering leaving a gift in their will.

“We know that legacy giving has risen significantly over the last few decades, with donations expected to reach record levels over the next year. During this time, the legacy team have worked hard to challenge how we connect to our legacy audiences. This latest campaign is a testament to their creativity and ambition to grow this stream of fundraising, at a time when Centrepoint’s support is needed more than ever.”

CREDITS

Client: Centrepoint

Creative Agency: Arthur London

Creative Director: Andy Kelleher

Business Director: Anna King

Account Manager: Natalie Melrose

Agency Production: Sarah Marcon, Mrs. Baxter

Production Co:  Earthling

Director: Ross Bolidai 

Director Agent: The Visionaries 

Producer: Matt Diegan, Miles Wilkes

Editor: Toby Conway Hughes, Marshall Street

Post Production: Coda Post

Sound Design: James Utting (Factory Sound)

DoP: Adam Singodia

Let Nature Lift You In The Latest Airwick Spot From Nicholas Reynolds

What’s the best way to get rid of a bad smell? Surprisingly, if you hadn’t thought about reaching for Airwick before now think again.

Director Nicholas Reynolds and Airwick provide us with the best option in this latest commercial and the answer of course is Airwick’s Odour Neutralising Airspray which is made with natural essential oils, no propellants and no dyes which is perfect for bathrooms, kitchens and pet smells, your health and your nose! 

You will no longer have to resort to opening the window in the middle of winter just to try and remove some lingering odours. 

CREDITS

AGENCY Havas London

DIRECTOR Nicholas Reynolds

DIRECTORS AGENT The Visionaries

EXEC. PRODUCER Raquel Saera

PRODUCER JUNIOR Alicia Gener

PROD. MANAGER Eva Termini

PROD. ASSISTANT Mar Guerra

PA Guido Sarli

PA Marcos Pellicer

AD Dani Velázquez

DOP Thais Català

1AC Pep Cerezo

2AC Marina Cano

VIDEO ASSIST Roger Vilà

DIT Christian Poveda

GRIP Manolo Pertinez

GAFFER Froilán Lugilde

SPARK César Vega

SPARK Jessika Parreño

ART DIRECTOR Estrella Benito

ART ASSISTANT Danilo Cuffia

PROPS Andrea Vergara

PROPS Maria Balmes

PROPS Gabriel Novak

COSTUME Jasmine

MAKEUP Marga Serrano

GS Yuasa Powers Everything In the Latest Spot From Patrick Killingbeck

Patrick’s latest commercial is a charming story of a child's curiosity to learn, as we follow a mother and daughter after getting a new GS Yuasa battery. Throughout the clip the child learns that a GS Yuasa powers more than just a car. 

Here’s what Patrick had to say: "When the script landed in my inbox I knew it had great potential for a heartwarming little film. After a long casting process I found Florence and Aimee who were perfect for the roles and were an absolute pleasure to work with! Capturing their wonderful performances has energised me to focus on more performance based pieces and I look forward to the next one.” 

CREDITS

DIRECTOR: PATRICK KILLINGBECK

DIRECTOR’S REP: THE VISIONARIES

DIRECTOR OF PHOTOGRAPHY: CHARLES MORI

PRODUCER: PAM CHEEMA 

EXEC PRODUCER: LEE KEMP

PRODUCTION COMPANY: VERMILLION FILMS 

AGENCY: ORB

PRODUCTION ASSISTANT: JESS TWIGG

1ST ASSISTANT DIRECTOR: SEAN LYONS

FOCUS PULLER: TOMAS FRIGSTAD

2ND AC: RORY VICKERS 

DIT: PETER NELSON

GAFFER: SEB KUDANOWSKI

SPARK: TERRY SMITH

GRIP: CHRIS MCDONAGH

ART DIRECTOR: LOTTIE HIGHFIELD 

SOUND OP: TONY FRANCES 

MAKEUP ARTIST: PENNY GRIMLEY

RUNNER: JOSEPH CHEETHAM-WILKINSON

EDIT: PETER NELSON

POST HOUSE - TIME BASED ARTS 

GRADE - LEWIS CROSSFIELD

Huse Monfaradi Joins The Visionaries Roster

The latest addition joining The Visionaries roster for freelance representation is the very talented filmmaker Huse Monfaradi. The Bahraini born London-based director began his career in television directing shows at MTV in the early 2000s and has worked with some of the biggest names in the music industry, from Pharrell Williams to One Direction to name a few.

Huse also directed the now iconic music videos for ‘I Bet You Look Good On the Dance Floor’ and ‘Brianstorm’ for Sheffield rockers Arctic Monkeys, the latter of which being entered in 2018 into the BFI’s Film Archive as one of the most significant British music videos of all time.

His first commercial for Samsung won the best New Commercials Director at British Television Advertising Craft Awards. He has continued to work with some of the biggest brands on the planet from PlayStation to Coca-Cola, YouTube and Spotify.

Huse had this to say - “It goes without saying that I’m really excited to work with Corin and the team at The Visionaries as I’ve been a fan of their more forward thinking approach to the modern production landscape for some time now. Over the years I’ve been fortunate enough to work globally with numerous A-list talents both in commercials and music and I look forward to developing this further, especially in the area of documentary content, with The Visionaries.”

Claire Norowzian directs new mental health film ‘Bud’ for Mind Food

Claire Norowzian has directed a new short film for Mind Food charity and Media Trust, titled ‘Bud’, telling the story of a young man named Joe who finds some balance in the middle of a mental health struggle, through the power of plants and gardening. 

Kept to himself in his bedroom and consumed by only his own company, Joe is startled by a talking plant that calls out to him and grabs his attention. Soon he is taken on a journey of discovery about the possibilities available to him in regards to addressing his mental health. The film is humorous and absurd, yet also very reassuring and calming as Joe gets to meet other individuals who are on similar journeys of introducing themselves to nature therapy. 

Claire, who also co-wrote the film explained how it all began: “I was invited by the organisation Media Trust, who partner film makers with local charities, to create volunteer films. I was partnered with the brilliant, nature therapy charity in Ealing, mindfood.org.uk.  My writing partner Phil Ball and I have both personally experienced issues with mental health in our families, so we were incredibly keen to get involved.” 

Claire then went on to explain how these personal experiences helped to shape a narrative a bit differently from what’s normally shown when addressing mental health. “Mental health advertising tends to have a particular tone,” she said. “But we came up with the idea of a disruptive black comedy that speaks to a young, male audience through the medium of a streetwise, sassy pot plant! As we live through a continuing global pandemic, everyone’s lives have been thrown upside down and our mental health has taken a major hit. Frustrated that humans don’t take the benefits of the natural world seriously enough, nature is fighting back to help save our emotional well-being.”

Credits

Joe - Keenan Munn-Francis

Flower - Raphael Bushay

Daisy - Jenny O'leary

Lucy as Herself

Mindfooders As Themselves

Director - Claire Norowzian

Written By Phil Ball & Claire Norowzian

Producer - Luwina Lo 

Director’s Agent - The Visionaries

DOP - Bruce Jackson

Music - Nightingale Part 1 & 2 By Cosmo Sheldrake  

Camera Operator - Chris Stevens

Camera Operator - Alex Byng

1st AC - Tom Eames 

1st AC - Joe Hallgate

2nd  AC - Eddie Caldas

Camera Trainees - Curtis Jackson and Ellie Brooks-shorland

Sound Operator - Hugh Griffis

Sound Operator - Gérard Abeille

Art Directors - Richard Ward And Paula West 

Art Department Assistant - Alize Speed 

Catering - Valy Norowzian

Hair & Makeup - Anya Mcdevitt And Nicola Svensen  

Wardrobe - Jenny Svantesson 

Runner - June Jackson 

Casting Director - Anna Kennedy

Edit House - Stitch

Editor - Ben Corfield

Post Producer - Angela Hart

Post Assistant - Maud Barry 

Post Assistant - Laura Reyes 

VFX House - Grizzle 

VFX Supervisor - Tom Carpenter & Freddie Littlewood

VFX Artist - Curtis ‘superstar’ Hartley

Post House - Lucky Cat

Post Producer - Lauren Skelton

Online Editor - Jon Myers

Post House - Halo

Post Producer - Shannon Turner

Colourist - Duncan Russell In Association With Strings & Tins

Sound Design - Joe Wilkinson & Will Cohen

Audio Post Producer - Eimear Ni Ghuaire

Foley Artist - Caoimhe Doyle

Foley Recording Mixer - Ciara Mahon

Mindfood Director - Lucy Clark

Media Trust - Michaela Lowe 

Media Trust -  Wendy Pearce, Jason Heritage & Procam Take 2

Special Thanks To Mark Puffet & Ice Film

Get your skates on for Claire Norowzian’s new Dancing on Ice spot

Claire Norowzian is back with her latest work, a spot for the very popular ITV programme Dancing on Ice. The new spot is a masterful balance of fast-paced live action and dreamlike animation, which comes together to perfectly capture the essence of ice skating. The film weaves through various animation styles and pop culture references ranging from retro video games to 1930’s animation.

Claire when asked about working on the project - “It was so fun to collaborate again with ITV Creative and the super talented, hip hop ice dancer Jérémie Flemin and create a truly unexpected, surreal spectacle for prime time entertainment show Dancing on Ice.”

CREDITS

DIRECTOR: CLAIRE NOROWZIAN 

DIRECTOR’S REP: THE VISIONARIES

PRODUCER: SIOBHAN DALY 

PRODUCTION MANAGER: BETHANY NEWMAN 

PRODUCTION ASSISTANT: ALEXANDRIA DOYLE 

1ST ASSISTANT DIRECTOR: MICKI COLKER-PEARLMAN 

DIRECTOR OF PHOTOGRAPHY: BRUCE JACKSON 

FOCUS PULLER: SARAH ROLLASON 

2ND AC: NINA MANGOLD 

ICE SKATING CAMERAMAN: DANIEL LINDEN 

DRONE OP: MIKE FOYLE 

DRONE OP ASSISTANT: ADAM SCULTHORPE 

VIDEO PLAYBACK: MICKEY RICHARDS 

DIT: NELSON OLIVER 

GAFFER: MATHIAS MOKA 

ELECTRICIAN: CADE CONETTA 

ELECTRICIAN: DANIEL HOLLOWAY 

DESK OP: DAN CLOAKE 

HEAD RIGGER: FRASER CLENAHAN 

RIGGER: TOBY TEE 

PRODUCTION DESIGNER: PAULA WEST 

COSTUME STYLIST: JENNY SVANTESSON 

MAKEUP ARTIST: ANYA MCDEVITT 

RUNNER: FIN GEORGE 

RUNNER: ALEX MCALLISTER 

RUNNER: JACK FREEMAN-BELL 

POST HOUSE - LUCKY CAT POST

POST PRODUCER- LAUREN SKELTON

Offline - JON MYERS

GRADE & VFX - JON MYERS

SOUND DESIGN & MIX - CRAIG BUDD

Art world director Freddie Leyden joins The Visionaries for freelance representation

A director strongly connected to the world of fine art and exhibitions, Freddie Leyden has joined The Visionaries for freelance representation. Freddie has cut his teeth directing films about art and artists for the world's leading museums and galleries such as Tate, The Whitechapel Gallery and National Portrait Gallery. From this he has developed his own unique and exciting style of filmmaking steeped in artistic and historical visual references. 

His unique films, which both reference art and are artworks in themselves, have made him internationally sought after. He has made commercials and short films for the biggest brand names in the art world and beyond. 

Nowness Picks featured his recent film about the fashion designer Gareth Pugh. This is episode one of a series called ‘Throughlines’, devised and directed by Freddie in collaboration with Christie's. 

Freddie’s first short film with the performance artist Enam Gbewonyo "Nude Me/Under the Skin: A Resurrection of Black Women’s Visibility" premiered on Artsy and is beginning its festival circuit life, having so far been selected for Portland Dance Film Festival and the BAFTA and BIFA qualifying Aesthetica Short Film Festival. 

With an array of eye-catching and art focused films in his portfolio, we’re sure that Freddie will be adding to it and sharing some more striking and artful imagery very soon. 

A Starbucks is the best way to start the day in the new spot from Will Innes Smith

Will Innes Smith’s latest work for Starbucks shows the aftermath of the night before as we see the clean up commence, the dreaded washing up can feel like climbing Mount Everest and trying to find all the glasses can feel like looking for a needle in a haystack. ‘The Morning After’ captures the feeling we all get especially during the festive period of waking up in the morning and having to face cleaning up after hosting a party. Followed by the satisfying feeling of when it’s done you can put your feet up and relax, made even better by the addition of a Starbucks. 

We can already taste the Gingerbread Latte...

Credits 

Client: Starbucks 

Agency: Iris Worldwide 

Creative Director: Daryl Corps 

Creatives: Calum Langley & Ric Blank

Production Company: POPS

Exec Producer: Peter Maynard 

Director: Will Innes Smith

Director’s Agent: The Visionaries

Agency Producer: Nadia Black 

Producer: David Gluckstein 

Production Manager: Michael Evans 

DOP: Chris Clarke

1st AD: Lucas Harding 

Locations: Nick Williams | Locate Productions 

Music: Neil Myers 

Talent: Hattie Grover & Naz Samuels 

Casting: Tree Petts 

Art Direction: Charlie Cave | Charley Taylor | Rosalind Keep 

Stylist: Fran Fox 

Hair & Make-Up: Jojo Copeman | Luca Chirico 

Editor: Syd Harvey 

Post-Production: David ‘Skippy’ Clifton | The Big Picture Company 

Post Producer (Flame) - Kristy Currie 

Grade: Marty McMullan | Bubble TV 

Post Producer (Grade) - Alison Wendt

Ant & Dec endure I’m A Celeb style hardships in new ITV ads by Mike Baldwin

Mike Baldwin has directed three new trailer spots for the upcoming series of ‘I’m A Celebrity, Get Me Out of Here!’ which is airing on ITV this Sunday 21st November. The three ads join the classic string of spots for the show already starring the dynamic duo Ant & Dec and that are also directed by Mike Baldwin. 

In these particular visuals, the two are put through a small series of knighthood themed trials and tribulations, that include sitting around in extremely stormy weather (which they bravely give up on enduring), eating pig’s testicles, and carving and building wood statues and metal stars for the show. The brilliantly timed dialogue between the two hosts, as well as the hilarious visual comedic cues and historical epic backdrop make for stories that are just as engaging to watch as the gruesome and laugh-inducing Bushtucker trials endured by the celebrities on the show itself. 

Michael has worked with Ant & Dec on various projects over the years building a strong and professional working relationship with the nation's favourite double act. Here’s what Michael had to say:

“They were both brilliant! Totally professional and always hit their marks and cues. They did need a lot of treats on set though to keep their focus. Oh, wait…you mean Ant & Dec, NOT the horses? Oh. Yeah, they were pretty good too.”

We look forward to watching the show now - knowing that it won’t be us going through it!

Credits

Creative Agency: ITV Creative 

ECD: Tony Pipes

Creative Director: Rachel King

Creative: Tom Silcock

Film Production: ITV Creative 

Director: Mike Baldwin

Director's Agent: The Visionaries 

Producer: Louise Jones

Production M'ger: Chloe Fernandes

Cinematographer: Carl Burke

Puller: Cai Thompson

Gaffer: Saul Harris

Steadicam: Matt Allsop

DIT: Jimmy Lou Lewis

Post Production: Framestore 

Audio Mix: Soren Andersen

Marcus Rashford & BT’s Hope United is here to educate and champion multicultural Britain to children in the new spot from Tom Brown

Multiculture is what puts the ‘Great’ into Great Britain. The interweaving nature of people from different backgrounds coming together to shape a distinct and authentic society is something to be proud of, but without books learning about all of these different aspects can be difficult to understand. In Tom Brown’s latest film professional Footballer and MBE Marcus Rashford is here to explain why learning about our multicultural heritage should be a crucial and important part of educating young people across the nation. 

The power of books can be an integral part of learning about other cultures but it’s not always easy for young people to gain access to such resources. Pan Macmillan is a great online resource with a rich library of informative books written by some of the biggest arthurs in the world. Including Marcus’s very own Book Club books, a selection of some of his personal favorites that will no doubt educate and entertain. At the heart of the book club is the goal to get books into the hands of the children who need them most, particularly those from underprivileged backgrounds.

The clip blends real life imagery from photos and videos from members of the British public into the mix, cutting back and forth from Marcus giving the piece a documentary aesthetic. 

BT’s Hope United is a new platform aiming to tackle hate crimes and discrimation through educating children with the use of digital skills.1 in 10 people were sadly targeted last year with online abuse that’s why Hope United was formed and it now had the support of some very familiar footballing faces such as Rio Ferdinand and Eni Aluko.

Hope United began as a Saatchi & Saatchi led campaign in the summer before the 2020 Euros,

as a way to address racist hate and bigotry footballers were subjected to and as a way to

inform, educate and inspire support.

To find out more please visit bthopeunited.com

CREDITS

CLIENT: BT

Group Brand Marketing Manager: Jo Trimmings

Marketing Manager:Dan Kelly

Head of Talent: Kim Fitzsimmons

AGENCY: SAATCHI & SAATCHI 

Producer: Ali Terrell 

Creative Director: Will Brookwell 

Creative Director: Nathan Crawford 

Deputy Heard of Account Management: Richard Sweetman 

Account Manager: Gabi Dwek 

Director: Tom Brown 

Director’s Agent: The Visionaries 

Executive Producer: Rebecca Shawyer 

Producer: Thu Minh Nguyen 

Production Manager: Eileen Gartside 

Production Assistant: Benjamin Ross

1st AD: JP Lebon 

Runner: Lewis Evers 

Director Of Photography: Shaun Atherton