Multiculture is what puts the ‘Great’ into Great Britain. The interweaving nature of people from different backgrounds coming together to shape a distinct and authentic society is something to be proud of, but without books learning about all of these different aspects can be difficult to understand. In Tom Brown’s latest film professional Footballer and MBE Marcus Rashford is here to explain why learning about our multicultural heritage should be a crucial and important part of educating young people across the nation.

The power of books can be an integral part of learning about other cultures but it’s not always easy for young people to gain access to such resources. Pan Macmillan is a great online resource with a rich library of informative books written by some of the biggest arthurs in the world. Including Marcus’s very own Book Club books, a selection of some of his personal favorites that will no doubt educate and entertain. At the heart of the book club is the goal to get books into the hands of the children who need them most, particularly those from underprivileged backgrounds.

The clip blends real life imagery from photos and videos from members of the British public into the mix, cutting back and forth from Marcus giving the piece a documentary aesthetic.

BT’s Hope United is a new platform aiming to tackle hate crimes and discrimation through educating children with the use of digital skills.1 in 10 people were sadly targeted last year with online abuse that’s why Hope United was formed and it now had the support of some very familiar footballing faces such as Rio Ferdinand and Eni Aluko.

Hope United began as a Saatchi & Saatchi led campaign in the summer before the 2020 Euros,

as a way to address racist hate and bigotry footballers were subjected to and as a way to

inform, educate and inspire support.

To find out more please visit bthopeunited.com

CREDITS

CLIENT: BT

Group Brand Marketing Manager: Jo Trimmings

Marketing Manager:Dan Kelly

Head of Talent: Kim Fitzsimmons

AGENCY: SAATCHI & SAATCHI

Producer: Ali Terrell

Creative Director: Will Brookwell