James Morgan is known for capturing the beauty of the world in his films. However this time James has you thinking about the dangers of the world with this harrowing film for German insurance firm Ottonova. In this ad for the German market, we see a scuba diver navigating through caves and finds himself surrounded by sharks.

Accompanied by a sound design that has you at the edge of your seat this spot is a departure from his past underwater films.

His spot for Creme De La Mer had him dive into the wonders of the deep blue ocean to promote their partnerships in ocean conservation, and his Netflix Film Jago: A Life Underwater is about an Indonesian Fisherman who runs across the bottom of the sea to hunt fish.

Who knows what part of the world James will capture next, all we know is that an incredible story will accompany it.

Dive into the wonders of the deep blue ocean with James Morgan’s latest spot for La Mer’s Blue Heart campaign.

Crafted for the well-renowned beauty and skincare company, the spot embodies the heart and mission of the Blue Heart campaign that La Mer is putting forth. Seen through the eyes of a child, the spot captures the wonder and awe that we’ve had with the ocean and all its fish and wildlife; it brings to life all of its beauty.

The Blue Heart campaign serves to protect marine habitats around the globe. Despite the harsh realities of climate change being evident to everyone around the world, the spot truly serves to remind us of the beauty that could be lost without fast action. As the campaign is in support of ocean conservation projects, striving to create a future with flourishing seas, we at The Visionaries are more than proud to back such an important cause and a beautiful spot.

Having created numerous commercials and documentaries centered around nature, it’s clear that the cause is close to Morgan’s heart as well.

A prestigious and award-winning director, Morgan has created spots for The Guardian, Facebook, Universal Records, and more. His spots cover a diverse range of topics, but underneath it all, it seeks to show the natural beauty of the world and the people that inhabit it.

Outside of commercial content, Morgan has also created both documentary and fictional feature films. From short films made for Vice to documentaries shown on Netflix, Morgan’s work is continuously praised for its beauty and cinematic nature.

Morgan lends his instantly recognizable visual style to this latest spot. Shot on location in St. Vincent and Grenadines, the spot is chock-full of stunning cinematography that captures both the grandiose size and mystery of the ocean, whilst also focusing on the magical creatures and plant life that makes it so enchanting.

Shot topside and underwater, the shot was cut and edited with all the post-work completed, back in London. Interestingly, Morgan worked with identical twins when it came to prepping the starring role; both child actors encapsulated the mystical essence that Morgan evokes in his directing.

Charmingly captivating and ethereal, Morgan’s spot shows us just how much we have to lose if we don’t take action. Check it out!