Sye Allen Directs New Very Spot 'Shake Up'

Visionaries director Sye Allen has directed the latest TVC for Very. The new spot celebrates the spring range in vibrant fashion.

The spot earned four stars from David Reviews, you can read the full review here.

Creative Agency: St Luke's
Creative: Claire Wombell/Laura Stephens
Account Director: Sophia Lane
Account Manager: Emily Gill-Heginbotham
TV Producer: Chloe London
Film Production: Apostle
Director: Sye Allen
Director's Agent: The Visionaries
Producer: Rachel Rumbold
Editor: Sye Allen/Josh Gemmell
Post Production: Electric Theatre Collective
Sound Designer: Ben Leeves @ Jungle

Sye Allen Directs Bill Nighy In Heartwarming Short For Jo Cox Foundation

Sye Allen directs a Christmas story about a lonely mince pie for the Jo Cox Foundation. Narrated by the great Bill Nighy, the short, highlighting a brilliant initiative inspired by the late MP, encourages anyone who feels lonely over the Christmas period to meet up for a chat over a mince pie.

#MincePieMoments is part of a larger initiative called the Great (Christmas) Get Together that encourages people to build positive connections in their communities. This is the second spot in a row that Sye has teamed up with St Luke's for, after their 'Duty to Delight' campaign for Pol Roger last month. Watch it and more of Sye's work here.

Credits:

DIRECTOR: Sye Allen

DOP: Edward Gibbs

EXECUTIVE CREATIVE DIRECTOR: Richard Denney

COPYWRITER: Mick Brigdale

PRODUCERS: Jenny Busby and Chloe London

CREATIVE AGENCY: St. Luke’s

Sye Allen Directs Dreamy New Spot For Pol Roger

Director Sye Allen's new spot 'A Duty To Delight' is all about capturing the nostalgia of endless summers days. Shooting for Pol Roger, Sye highlights the effervescent quality of those long summers, whilst of course drinking champagne.

Speaking on the shoot, Sye had the following to say. 'We shot it in September in the UK which is always a risk, especially on this occasion given the content of the film… But it paid off. I wanted to create a mystical atmosphere where all the elements of a perfect celebration come together, and it’s the effort we see going into this moment that really ties in with Pol Roger’s brand identity.'

Speaking on the creative process: 'It wasn’t about individual characters, it was about creating a clear character for the piece as a whole. Working closely with my cinematographer Sam Care we developed a visual language for the film, deciding to use uncoated master primes and a series of crystal diopters, which gave us loads of characterful internal reflections and allowed us to hide information when we wanted to, in a stylish & ethereal way.'

On working with the brand: 'Working with Pol Roger was a great experience, once the monitors were up each image sold itself, which was a reflection of the amount of homework we’d done prior to shoot day. We managed to achieve a great deal in a very short amount of time and even afforded ourselves a little wrap party as the sun was finally disappearing, drinking Pol Roger obviously. Mr Churchill would have been proud.'

Credits:

Producer - Elliot Tagg
Director of Photography - Sam Care
Creative - Mick Brigdale
Grade - Toby Tomkins, Online/VFX - 1920
Director and Editor - Sye Allen

You can view more of Sye's work here.

SYE ALLEN DIRECTS NEW SPOT FOR AUNT BESSIE'S: 'US OR THEM' BY ST LUKE'S

Sye Allen extends his repertoire into comedy performance with these hilariously hammy spots for Aunt Bessie's new vegetable chips. 

Mabel and Margaret break the fourth wall in a rage in this amusing addition to the Aunt Bessie's ads featuring the geriatric pair.

The Visionaries represent Sye Allen for commercials and content to 'in house' and production companies worldwide. 

Credits

Executive creative director: Al Young

Creative: Marcus Smith, Tom Hopkins

Additional credits: Agency producer: Chloe London

Planner: Dan Hulse

Business lead: Eva Philipps

Account director: Joanne Hill

Media agency: Vizeum

Production company: Apostle

Director: Sye Allen

Editor: Sye Allen

Grade: Henri Pulla @ CCVFX

VFX producer: Ian Harland

VFX supervisor: James ‘Krispy’ Cornwall

Music track: Grieg – Morning (Peer Gynt)

Audio post production: Grand Central