The Visionaries Welcomes Multi-Award-Winning Director and Photographer Josh Cole.
A multi-award-winning director and photographer, Josh has built a career defined by raw emotion, striking authenticity, and a deep connection to real communities. His storytelling cuts straight to the heart, whether in commercials, music videos, or photography.
From Nike, Canon, and Coca-Cola to GiffGaff and the BBC, Josh’s campaigns carry an unmistakable integrity, always rooted in humanity and a strong sense of place. His work doesn’t just advertise; it connects, leaving a lasting impact on audiences.
Josh’s videos for artists such as Rudimental and Chase & Status have become cultural touchstones, pulling in recognition everywhere from the UK MVAs to Cannes Lions. Alongside five Vimeo Staff Picks, his Photography has also drawn international acclaim, celebrated by the AOP, the British Journal of Photography, and the Sony World Photography Awards.
Beyond the awards, Josh’s career reflects a bigger purpose. He has documented life on Native American reservations, edited a magazine inside UK prisons, and trained young filmmakers across Africa. Every project, whether for a global brand or a grassroots initiative, carries the same core: storytelling that’s as socially impactful as it is visually arresting.