JOSH COLE

NARRATIVE | DOCUMENTARY | CHOREOGRAPHY

Josh Cole is a multi-award-winning director and photographer known for his gritty, emotional style and authentic storytelling. Rooted in documenting street culture and real communities worldwide, his work brings integrity and raw humanity to campaigns for global leaders such as Nike, Coca-Cola, and the BBC, alongside international brands including Canon, Nintendo, Vodafone, Lucozade, GiffGaff, and Starbucks.

His acclaimed music videos for artists including Rudimental and Chase & Status have earned major recognition, with wins at the UK MVAs, Saatchi & Saatchi New Creators Showcase, Cannes Lions Young Directors, Creative Review awards and 5 Vimeo Staff Picks. As a photographer, his work has also been recognised by the Association of Photographers (AOP), British Journal of Photography and Sony World Photo Awards for its honesty and visual power.

From capturing life on a Native American reservation, to editing a magazine for UK prisons, to training young filmmakers in Africa, Josh consistently blends social impact with striking visual storytelling—proving that film and photography can move people emotionally while creating lasting change.