It’s that time of year again where we head back to the jungle to watch some famous faces eat yucky bugs and make fools out of themselves on national television, yes that’s right I’m A Celebrity Get Me Out of Here! is coming back to our screens in November on ITV. To kick things off and to build excitement The Visionaries director, Joans McQuiggin teamed up with the iconic duo Ant & Dec for an action fuelled new trailer to get the pulses racing. The new trailer takes place miles up in the sky and is not for the faint of heart. Witness poor Dec having to jump out of a helicopter..although it could be worse he could be eating the private parts of a kangaroo, so every silver lining.

Here’s what Jonas had to say about working on the project - “This was a rock and roll action pact adventure … lock that in with two of the country’s favourite comedians and I found myself in the middle of an EPIC promo for I’m A Celebrity.

From the first draft of the treatment I wanted this to look, feel and sound like a mini feature. The more serious, the more real it was, the funnier it would be … ‘What would Tom Cruise do?’ was on repeat in my head … and it worked.

What I love the most about the piece is the pace, it’s a nonstop comedic slap in the face for the audience - tossed right inside and outta of a chopper without a clue what was going on.

‘We ain’t in Wales anymore!’

No products, no logos … just the legends that are Ant, Dec and myself doing what we do best … make people laugh.”.

Credits

Client: ITV, I'm A Celebrity

Creative Content Marketing Lead: Simon Ricks

Senior Content Marketing Manager: Lucy Pack

Executive Creative Director: Tony Pipes

Creative Director: Rachel King

Creative: Jonathan Truin

Head Of Campaign Management and Strategic Planning: Victoria Barnard

Senior Campaign Manager: Rachel Cann Jonas McQuiggin

Head Of Production: Katie Burrow