No questions left unanswered in the latest series of Currys spots from Claire Norowzian. Her latest work for Currys PC World is a celebration of technology and the upcoming FIFA World Cup. The latest iteration of the ‘No questions unanswered’ campaign from AMV BBDO sees Currys colleagues travel to different locations across the globe to help answer customers’ questions. Claire brings her brand of zany live action and animation to the table and in doing so produces some very fun commercials.
The Sony HQ spot turns to Japanese anime for inspiration as we see the Currys Expert transform from live action and into anime inspired animation as the Currys store morphs to Tokyo City and back again.
In the LG OLED spot Sid the Currys Experts literally goes the extra mile to check that the LG OLED will capture all the football in crystal clear quality and visits a football stadium where the screen quality helps the referee with the match.
And in the Samsung spot the Currys Expert tests the anti-glare of the Samsung QN90B by traveling to a sun bleached desert…but the sun is no match for the anti-glare, talk about top class customer service.
Make sure if you want to watch this year's FIFA World Cup in all of its glory then maybe pay a visit to your nearest Currys PC World.
Credits
CLIENT
CLIENT: Currys
CAMPAIGN TITLE: No questions unanswered - TVs & Football
CLIENT NAME: Corin Mills
CLIENT NAME: Ernest Osafo
CLIENT NAME: Usha Kapil
AGENCY
CREATIVE AGENCY: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
CREATIVE DIRECTOR: David Westland and Jeremy Tribe
CREATIVE TEAM: Julia Merino and Ricardo Porto
PLANNING TEAM: Matt Hardisty
ACCOUNT TEAM: Alex Bird, Rebecca Grapiglia, Jonny White and Tayo Ruddock
AGENCY PRODUCER: Trish Russell
PRODUCTION
PRODUCTION: Flare Production
DIRECTOR: Claire Norowzian
DIRECTORS AGENT: The Visionaries
PRODUCTION CO. PRODUCER: Ghandi El-Chamaa
EDIT: Leo King & Joe Bolger @ Stitch Editing
POST PRODUCTION
POST-PRODUCTION: Coffee & TV
SOUND STUDIO: String & Tins
AUDIO POST-PRODUCTION: String & Tins
VFX POST-PRODUCTION: Coffee & TV