Sam Washington Directs New Idents For Citroën

Sam Washington has directed the first batch of idents for Citroën and Channel 4. The spots below are Citroën's ads that will sponsor the show First Dates from January onwards.

The four (out of twenty), fifteen second idents show off Sam's talent for tongue in cheek comedy and performance to camera. The spots capped off a great 2017 for Sam, having worked on previous campaigns for Benefit, Netflix, Mountain Dew and Camden Hells to name a few. Check out more of his work here.

Credits:

Creative Director - Elliot Harris

Creative Team - Joe Williams

Director - Sam Washington

Director of Photography - Paul O'Callaghan

Producer - Alex Davis

Executive Producer - Louise Hardy

Sam Washington Directs San-Fran Glam Christmas Spot For Benefit

It's another Christmas ad! This time, it's Sam Washington's take on the festive commercial for cosmetic brand Benefit. With the pun-derful tag line 'Bring on the Winter Wonderglam!', Sam takes a smart idea and elevates it to a great ad. Some good performances combined with a great line 'There's a glamarous 70s Christmas disco party happening in my wardrobe.' makes for a memorable ad.

El Carousel's, Executive Creative Director, Charles Battrick had the following to say on the spot. 'Meshing nicely with the SanFran-Glam range, it is set to boost Benefit [sic] presence this Christmas and undoubtedly extend the fanbase of it’s [sic] cheeky personality online.'

Credits:

Agency: El Carousel

ECD: Charles Battrick
Creatives: Emma Hamilton and Sam Washington
Director: Sam Washington
Producer: Angela Battrick
DOP : Paul O’Callaghan
Editor: Colin Sumsion @ Big Buoy
Art Director: Jakob Grierse
Casting : Lesley Beastall
Composer: Rich Lewis

You can see more of Sam's work here.

Sam Washington Directs Hilarious Spots For Jack Whitehall's New Netflix Series

Sam Washington has directed several comedy spots for Netflix. The spots are for the new Netflix series 'Travels With My Father', which focus on Jack Whitehall and his dad as they go on a gap year together in South East Asia. 

These new spots focus on Jack's dad Michael's naivety when it comes to the popular streaming service. His incompetence, crossed with Jack's embarrassment and Sam's sturdy direction make these spots delightful and extremely amusing. The whole series is available to watch on Netflix now and for more of Sam's work, click here.

Sam Washington's Diverse New TVCs 'Raise Hells'

Camden Hells new campaign highlights a diverse group of people who drink the lager. The Campaign, titled Raise Hells focuses on four different people who tell their own respective stories, whether it be a speech or a song. Washington garners subtle and poignant performance from each of the artists.

David Reviews gave four stars to both the See and Hamlet spots. Speaking on the latter, they said, 'It's refreshing to see an ad from the emerging craft beer genre which doesn't rely on parody and dares to venture outside comedy to make a splash' You can read their takes here and here.

Little Black Book spoke to Sir John Hegarty, who served as creative director, about the ads. Speaking about the conventional beer ad, John said, 'We wanted to be different yet relevant to the spirit of Camden. We also wanted ideas that challenged conventional beer ads. And therefore characters who did just that. We wanted to wake up our audience and make them think as well as smile. To Raise Hells. 

Executive producer Sarah Marcon talked about the performances in the four different pieces. 'All of the artists were themselves on set, no hammy deliveries and no one was over directed. Just each person delivering their lines in a way that felt natural and comfortable to them.'

You can read the full LBB article here and see more of Sam's work here.

The Visionaries welcome Sam Washington!!!

We are delighted to announce that director and writer Sam Washington will join the Visionaries for UK representation! 

Sam has worked with a prestigious client list such as Apple, Adidas, Sky, and Chevrolet. His recent Optus Campaign for Netflix Australia with Ricky Gervais has received global recognition and labeled by Google as “the most successful piece of branded content we’ve ever seen." The Cannes Lion winning  campaign is a perfect example of how Sam can collaborate with A-list talent and capture unscripted moments of genius, and go on to restructure the foundation of what makes an engaging commercial. 

Comedy, lifestyle, or a performance piece - Sam delivers touching stories for audiences around the world. He is truly a master of cinematic storytelling.

Check out some of his work HERE. 

The Visionaries represent Sam for commercials and content to 'in house' and production companies in the UK.