Lauren Midwinter’s latest work turns the tables on what retirement looks like.Yes retirement doesn’t have to be socks and slippers or sitcom reruns, retirement is changing and people should be able to enjoy every moment of it and that is the message in Phoenix Group’s latest campaign.
The wonderful new campaign spans across the UK with various people from all walks of life discussing the cliches of retirement and how they don’t attend to abide by the stereotypes. It’s charmingly funny and feels authentic, thanks to Lauren’s subtle direction allowing each person to shine. The variety of locations and cast also provide the piece a fantastic sense of momentum weaving between each character.
Credits
Production Company: We Are Social
Director: Lauren Midwinter
Director’s Rep: The Visionaries
1st AD: Emma Pounds
DOP: Anna MacDonald
Focus Puller: Emmy Robinson
Camera Operator: Winstan Whitter
2nd AC: Ada Wesolowska
Camera Trainee: Alex Stanley-Ruthven
DIT: Will Gardner
Gaffer Ramzey Sabbagh
Spark: Bert Hurtado, Mantas Veteikis
Sound: Tom Redhead
Art Director: Jenny Dee
Stylist: Amy Louise Thompson
Stylist Assist: Luce Mann , Elsie Allen
HMUA: Madeleine Spencer
HMU Assist: Jessica Kell
Location Manager: Tom Asquith
Runner: Morris Pusey
Camera Equip: Emmy Land
Lighting Equip: Glo Film
Edit: Rebecca Luff @thequarryedit
Grade: Max Ferguson-Hook @timebasedarts
Sound Design: Ines Adriana
Hiker: Judith Jacob
Hiker’s Teen: Lizzie Phiri
Poolhall Friends: Juliana Formicova, Rowena Bentley, Carol Ann Holness
Mechanic: Jason Lines
Tattoo Woman: Sharon Morrison
Tattoo Artist: Isabelle Suwan
Gamers: Benedict Wolf, Earl Palmer