Luc Janin’s latest work showcases the floor experts down at Tapi, from carpets to laminate flooring the guys at Tapi know their stuff. The brand new commercial brilliantly captures what they do best, with one of their experts visiting a household and transforming in a montage of colours and various types of flooring.

Luc brings his technical skills to the piece with skilful use of camera movement and transitions and with the help of Strictly Come Dancing background dancer Jess-Khan Lee the whole piece literally dances off the screen. The kinetic energy of the commercial is reminiscent of Luc’s previous works such as his Pepsi Football 2021 spots.

Credits

Creative Agency: Creature

Film Production: RadicalMedia

Director: Luc Janin

Director’s Agent: The Visionaries

Producer: Lucy Chambers

Production M'ger: Kelly Ross

Executive Producer: Emily Rudge

Cinematographer: Dan Holland

Choreography: Jess Khan-Lee

Editor: Phil Currie @Stitch

Colourist: Jack McGinity @ Cheat