Visionaries Director Luc Rëso Janin has teamed up with PepsiGlobal for their latest social campaign with COPA90. Kicking off the two-phase campaign is the #PepsiChallenge on TikTok; Luc has directed a series of fun, skill-filled spots which encourage users to duet with their favourite footballing superstars including Lionel Messi, Paul Pogba, Shanice Van De Sanden and Jadon Sancho.

“Spontaneous, authentic fun is what I wanted to come out of these films. These words were key to making this campaign stand out and be memorable, and key to its success and sharability. The spots look and feel like genuine moments of fun, full of the players’ personalities, captured by the players themselves. And Pepsi is at the centre of it all,” says Luc. “As raw as these may look, it’s all about the attention to detail that will make the films feel authentic.”

Phase two of the campaign will be rolling out later this year, so keep an eye out!

CREDITS

Agency: COPA90

Chief Business Officer: Simon Joyce

Client Partner: Luke Hyland

Brand Strategy Director: Paolo Nieddu

Creative Directors: Aaron Lobb & Andy Demianyk

Production Co: COPA90

Director: Luc Janin

Producer: Jeremy Cox

DOPs: Marcus Autelli (Messi) and Dan Holland (VDS, Sancho & Pogba)

Audio Post: Sounds & Sons