Director Luc Reso Janin teamed up with VCCP who enlisted football superstar Mo Salah as the face of OPPO’s flashy new commercial promoting the Reno4 5g Pro smartphone. The new TVC is a fast paced, visual neon delight with the slogan “More like Mo”, showcasing the brand’s speed and connection to the modern day, digital world.

Luc Reso Janin had this to say about working on the campaign - “My goal for this project was to layer a striking visual approach with moments of authentic immediacy with Mo Salah. We wanted the performance to feel genuine and real, but within a world of screens and lights that isn’t real at all. I wanted the film to be a vibrant festival of colours, creating striking contrasts and juxtapositions that give the film a slick contemporary feel.”

Credits:

Client: OPPO

Agency VCCP

Creative Director Veryan Prigg, Kieran Knight

Executive Producer Greta Wynn Davies

Production Company VCCP Kin

Producer Swifty Hanrahan

Director Luc Reso Janin

Dop Dan Holland

Production Designer - Max Meronti

Editor - Jack Singer @ Stitch

AFX Designer (screen content design) - Stuart Fortune