Jeremy Haccoun’s latest work for the Department of Culture & Tourism Abu Dhabi (DCT) stars Hollywood star John Cena. On a flight home John decides he really...really wants to see what Abu Dhabi can offer him, so decides to jump out of a plane with a parachute to get a better view of the city.

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It goes without saying that we strongly recommend a more conventional way of exploring Abu Dhabi, especially for those with a fear of falling from great heights, but the commercial perfectly captures the excitement of seeing a new place for the first time and the childlike joy of trying to plan what to do first. In the commercial we see various landmarks and travel destinations that Abu Dhabi can offer, from the Ferrari World to a desert safari.

If you are planning to jump out of a plane then please make sure to use a parachute like Mr Cena.

Client: Department of Culture & Tourism Abu Dhabi (DCT)

Agency: Image Nation Abu Dhabi

Production Company: Epic Films

Hero Talent: John Cena

Producer: Robbie McAree

Director: Jeremy Haccoun

Director’s Agent: The Visionaries

DOP Sergio Arguello

1st AD: David Murphy

Prod. Manager: Tania Baaklini

Post Producer: Neda Ahmed