Adidas announced the release of Manchester United’s third shirt with two online films from director Tom Brown in collaboration with UNIT9 and The Marketing Store.

The films celebrate the uniqueness of the third kit, with its internationally divisive hacked striped design. The films aims to reinforce this idea by demonstrating that when you think differently, you get different results.

"To bring this larger than life kit to the screen was a huge project especially whilst adapting to new COVID shooting rules. The first time I saw that mash up of zig zagging lightning bolts and stripes, I knew it would require something slightly surreal, with a unique on-screen language to launch it into the world.” - Tom Brown

Tom Continues:

“Early on, we decided to lean into the adidas design ethos of taking heritage concepts, cutting them up and reassembling them with a new flavour. We made the line 'hacked and modernised' our mantra and the 'remix' style was echoed through everything from the whip pan dialogue to the camera movement and VFX.”

Tom continues:

“Getting to orchestrate so many different artists and personalities in one place was pretty amazing and felt like our underlying concept writ large. Just like the creators of the kit —we took lots of incredible talents and threw them together in an off kilter way and created something big, fun and totally unpredictable. I can't wait for people to see it.”

Check out more of Tom’s work here

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