Visionaries director Tom Crate and motion design studio Tendril were commissioned to develop a film that visualises Beautyrest’s premium design and state-of-the-art technology.
The goal was to evoke an experience of deep relaxation while describing the product’s technical components, showing how they work to deliver a first-class sleep experience.
Credits:
Client Beautyrest
Agency Badger & Winters
Chief Creative Officer Madonna Badger
Executive Creative Director Grace Chu
Group Creative Director Clark Fisher
Creative Director John Castrillon
Executive Producer Celeste Holt Walters
Producer Celia Ettinger
Senior Art Director Grethel Zarate
Art Director Ivan Wolin
Senior Copywriter John Olson
Production Company Blacklist
Executive Producer Andrew Linsk
Producer Daniel Graf
Design + Animation Production Company Tendril
Executive Producer Anne Deslauriers + Ashley Monaghan
Creative Directors Chris Bahry + Alexander Torres
Director Tom Crate
Producer Leah Wesolowski