The Visionaries director Phil Hawkins has teamed up with Sidekick Studios to direct the latest TV advertising campaign for UK-based business current account provider, Tide.

Encouraging budding entrepreneurs to pursue their dreams of starting a business, the ad sets the stage for “a new breed of business owner to disrupt the status quo and challenge old ideas.

The 20-30 second ads will air during peak hours across ITV Breakfast, Sky Sports network, Sky News, Channel 4 and Channel 5 throughout October.

George Schmidt, VP of marketing at Tide says: “We hope this campaign will help spark inspiration in others and that they will take time to discover not only their entrepreneurial spirit with Tide, but also the products and services of the featured members: London Refinery, Lili’s Chocolates, The Strap Tailor, Gaslight Distillery and Camie & Lily’s."

CREDITS

Agency - Sidekick Studios

Creative - Rupert Mason

Production Company -

Director - Phil Hawkins

Directors Agent - The Visionaries

Production Company - The Fable Fox Group

Producer - Lisa Cawthorne

DOP - David Meadows

Post Production - The Mill