Award-winning commercials and film director Alan Friel raises awareness about the risks of drunk driving through a narrative of two friends and the contrasting decisions they make following a night of drinking. The film shows how seemingly small decisions make a big difference to the trajectory of one's night and, by extension, one's life.

Alan cleverly uses this narrative arc, in addition to a carefully curated soundtrack, to educate the viewer on both the dangers of drunk driving as well as the precautions being taken by the authorities to combat it.

Alan had this to say about the project: “Shot in my home town with local performers, this spot was a joy to shoot and has a serious message to convey. Each year more 18-25 year olds die on Irish roads than anywhere else. With zero tolerance in place in Ireland, even one pint is too much to drive. This campaign aims to show that if you do go out and drink, then choose wisely and get a taxi”

CREDITS:

Client - Mayo County Council

Prod Company: WesternFront Studios

Director - Alan Friel

DOP - Brian Durcan

Producer - Emer Durcan

Colourist - Rossa O’Dowd