A trip to the local coffee shop can turn into a dread-inducing experience when you look around and all the other customers have brought their own eco-friendly cups and you’re standing there waiting for a paper or dare we say a plastic cup, that will go straight in the bin after one use. A nice hot shower after a long day of grafting can feel like a selfish act of indulgence, and there’s the confusing ordeal of deciding what to recycle and what not to.

Jacob Hopewell perfectly captures that eco-anxiety feeling with some lovely camera work that adds a lot of humour. Jacob’s use of close-ups really brings out the comedy and sense of sudden panic when an eco dilemma strikes, whether that be in a coffee shop or the comfort of your own home.

But have no fear because all of Grundig’s products are sustainable, so you can wash away that eco-anxiety and get on with your day.

Credits

Director: Jacob Hopewell

Directors Rep: The Visionaries

Executive Producer: Tim Marshall

Producer: Sara Nouman

Production Service: Mental!

Service Producer: Alice Mustang

Agency Producer: Roshni

Creative Lead: Brodie King

Creative: Dylan Hartigan

Creative: Tom Snell