Emily McDonald’s new spot for Always shows us all that there is plenty of room for women in sport and that there’s plenty to play for.

The spot features track and field paralympian and MBE Stefanie Reid talking about her own life experiences on how she overcame losing her leg in a boating accident at the age of 15 and how, through the power of sport, she was able to gain her confidence back.

Stefanie had this to say - “Sport gave me back my fire and fierceness! Through it, I learnt the value of hard work, I learnt how to deal with failure, and I learnt how to be resilient. It also helped me build confidence to explore so many things outside of my sporting career that I might not have considered before, like starting a career as a broadcaster, stepping into sport governance roles and even walking in London Fashion Week. I wish more people knew how much sports can help girls, just like it helped me. I find it really sad that so many girls give up when they hit puberty. That’s why this partnership with Always means so much to me. I want other young girls to be able to experience the benefits I did, and I hope you’ll join me and Always to keep girls playing.”

Credits

Project: Keep Her Playing

Client: Always

Featuring - Stef Reid

Production Company: Prodigious

Director: Emily McDonald

Director’s Agent: The Visionaries

Executive Producer - Tim Phillips

Producer - Stephen Riera

1st AD - Sam Barnham

DOP - Henry Lockyer

Focus Puller: Karl Hui