The new launch campaign follows the euphoria and excitement of football fans travelling around the globe to support their beloved teams through thick and thin. Will captures the spirit of the beautiful game perfectly, while also depicting the sense of adventure and discovery that only travelling can bring.
“I wanted to create a film that not only appeals to both its natural audience in a way that demonstrated Expedia ‘gets’ football but also appeals to those less passionate about the beautiful game through its fresh execution and style”. Will Innes Smith
