Philip Clyde-Smith’s short and sweet new ad reminds us all why pets truly make the bestest of friends.
Clyde-Smith, shot the spot for John Lewis’ Pet Insurance. The ad centres on all the little things our pets do that, while being a brief disturbance, are what make them oh-so lovable.
The spot proves Clyde-Smith’s knack for getting convincing and natural performances with both kids and animals. Using real animals for the ad, Clyde-Smith captures a poised yet playful performance out of the pets, adding a sense of relatability and emotional connection.
Through a series of stunning close-ups and quiet moments shared between the animals and actors, Clyde-Smith’s spot captures and embodies the brand’s slogan that they are “there for your pets, like your pets are there for you.”
Concise and charming, the new spot showcases Clyde-Smith’s skills, and we are looking forward to his future work.
