Welcoming Camille Boyer to Our Roster!

The Visionaries are thrilled to announce our latest director signing, Camille Boyer! 

Camille is a Montreal-based director with a rich background in production design. Her work, ranging from narrative shorts to eye-catching commercials, is known for its bold graphics and keen sense of aesthetic balance—something she has been passionate about since studying Applied Arts & Set Design in Montreal. This passion was further refined during a special year at the Academy of Visual Arts in Hong Kong. 

Camille thrives on crafting narratives that go beyond the visual, making them deeply felt experiences. Her passion lies in directing actors, drawing out authentic performances that breathe life into the intricate worlds she envisions. With seamless transitions, mesmerizing color palettes, and enchanting set designs, Camille Boyer infuses her films with a distinctive flair that captivates and transports her audience.

Not only has Camille joined The Visionaries roster as a freelancer, but she has also officially signed with our parent company Lemonade Reps’ live action company Twice Pictures.

Davide Cantelmo, Lead Agent at The Visionaries UK, had this to day about the signing: 

"I'm beyond excited to welcome Camille to our family of talented directors and photographers. With her unique visual style and her background as a production designer, Camille brings an invaluable skill set to our roster that I have not been able to find in the current landscape of commercial directors in the UK and beyond.

With a remarkable synergy of talents, Camille is a trusted partner for producers and clients looking to entrust their campaigns to her capable hands. Her dedication to excellence ensures that every project she undertakes is executed with the utmost precision and creativity, delivering exceptional results that exceed expectations."

Chris Fowles’ Latest Film for LU Explores Family, Homesickness and the Significance of Small Home Comforts

Chris Fowles explores the nuances of homesickness, the complexities of familial love and the significance of small home comforts in his latest beautiful film for LU.

Director Chris Fowles had this to say about the project: “The story is about the comfort of home and reaching out to those you love. 

Being set across two countries - neither of which were the UK - it was a long shoot. Telling a story about missing home while being away from home ourselves made the project even more meaningful for everyone involved.

It was important to us that the mum wasn’t a character we were making fun of. She genuinely cares about her son and misses him while he's away in Japan. Her gesture to send him something from home is genuine and heartfelt, even if the younger brother has other plans…

We worked hard to make sure the twist at the end felt natural and sweet. It’s all led by the performances, keeping it authentic and subtle allows us to buy the final reveal. 

Shooting in Tokyo at night with a large, mostly non-English-speaking cast was a first for me, and it had its own ‘Lost in Translation’ moments. But the team there was incredible - it was a lot of fun navigating Japan’s unique filming rules.

I’m incredibly grateful to the French agency and client for trusting me with such an iconic and cherished brand. (They’re not wrong, the biscuits are amazing. The uneaten props were a hot commodity.)”

Credits:

Agency: Publicis Conseil 

Chief Creative Officer: Marco Venturelli

ECD: Maud Robaglia

Creatives: Jean-Marc Tramoni & Marc Rozier

Agency Executive Director: Sylvain Michel

Agency Producer: Charlotte Monceaux

Production Company: Prodigious / Pop Studios

Head of Production / EP: Augustin de Taillac

Producer: Neyla Ben Hamouda

Production Manager: Guillaume Rizo

Japan Service Production Company: TaProd

Director: Chris Fowles

Directors Agent: The Visionaries

DoP: Henry Gill

DoP Agent: Wizzo

Production Design: Irene Marinari

Casting Director: Sandra Toussaint

Editorial: Tenthree

Editor: Beth Roberts

Assistant Editor: Puck van Dijk

Producer: Maya Kilic

Colour: Electric Theatre Collective

Colourist: Andi Chu

Producers: Alex Carswell & George Blomiley

Music & Sound Design: JJ Mitchell

Adu Lalouschek’s Latest Film ‘Behind Closed Doors’ for Alzheimer’s Society Spotlights The Reality of Living With Dementia

Adu Lalouschek created a beautiful 3-minute film for Alzheimer's Society that took over an entire Channel 4 Ad break.

Featuring people with real lived experience of dementia, the campaign film highlights that even though dementia is the UK’s biggest killer, all too often the realities of the condition remain hidden behind closed doors.

By launching the campaign film during the broadcast of Anna Richardson: Love, Loss and Dementia - a groundbreaking documentary which also confronts the devastating truth of the disease - we show that stories matter.

Adu Lalouschek, reflecting on the project, emphasized the significance of having an entire ad break dedicated to a cause of this magnitude. He noted, ‘having an entire ad break to tell a story like this is unheard of, so we wanted the nation to sit up and pay attention. This is a portrait of Britain and the nearly one million people who are living with dementia behind closed doors.

Credit List

Production: Red Studios

Client: Alzheimer's Society 

Executive Producer: Ben Padfield

Director: Adu Lalouschek

Head of Production: Polly Morgan

Producer: Geoff Gedroyc

DoP: Howard Mills

1st AC: Rob Stanton

PA: Loretta Wonke

Talent MUA: Michele Baylis

Post Producer: Tarik Hakserver

Editor: Phil Lane

Composition: Alex Wells

Online: Bubble TV

Featuring: Vicky McClure, Anne-Marie Duff, Anna Richardson, David Baddiel, and Meera Syal. 

Leo McCrea's Latest Film for Saga Cruises 🚢

Leo McCrea has us dreaming of escaping the dreadful UK weather and embarking on a Saga Cruises adventure!

Turns out Saga Cruises is everything we thought it was… and more!

Credits:
Client Saga Cruises
Agency VCCP
Production Girl and Bear
Director Leo McCrea

Directors Agent The Visionaries UK
DOP Charlie Grainger
Cam Op Olly Wiggins 
Sound Dom Ollerenshaw
Editor Jon Dean 
Producer Rory Calder 
Associate Creative Director Elias Torres 
Associate Creative Director Daniel Glover James 
Production Manager Tosin Lepe
1st AD James Dyer 
Gaffer AJ Sworn
Wardrobe Nil Tomakan
Art Director Kate Stamp
Hair and Make up Claire De Graft

The Visionaries Welcomes Award-Winning Still-Life Photographer Patrice de Villiers

We are delighted to welcome the exceptionally talented still-life photographer, Patrice de Villiers, to our roster!

For Patrice the art of still life is making the inanimate, animate, to create an emotional connection between the work and the viewer. Her first commission was for The Sunday Times magazine, a series of food portraits, which led to finding her creative voice & she’s worked with them ever since.

Having studied photography, film & english literature at university, shooting mainly portraits & fashion, post graduation she spent several years assisting a still life photographer. Inspired by the creative possibilities of a blank canvas to fill, Patrice began to dedicate her passion, dedication to craft and the pursuit of creative excellence to the art of still life photography.

Since then, she has wrapped cars in pasta bows for Ford, dressed crab claws in stockings for a Las Vegas superstar hotel & draped pasta over rock stars for her personal charity project ‘LoveMusicLoveFood’ in aid of Teenage Cancer Trust.

Her images have been described as elegant, playful, sensual & exquisitely crafted. The creative process often begins with concept scamps & Patrice has this to say about her work 'In many of my images, I like to explore the relationship between often seemingly unrelated objects, always trying to shoot in a way that will surprise and delight so the pictures are sometimes conceptual, sometimes purely observational or a combination of the two. And if the final image is arresting, dynamic and beautiful then my efforts, thoughts and observations, have been worthwhile.'

Patrice is currently working on several collaborations including a luxe African gin brand & a series of images working title “Alice in CoCodeMerLand’ alongside set designer Lee Flude. The next commercial stop is back in Milan for a new food client creating the look for desserts, all about luxurious textures & delicious beauty.

A reputation built on producing iconic images has led to collaborations with clients such as Selfridges, Eurostar, Harrods, Westfield, Amazon, Financial Times, GQ, Rolex, The Observer, British Airways, Toyota, Land Rover, Heinz, McDonalds, Gaggenau, Godiva & working with Marcel/Intermarché on the most awarded food campaign in advertising history, Inglorious Fruits & Vegetables. 

Regarded as one of the most experienced creative industry specialists, she has been part of many jury panels, the most recent of which was this year’s D&AD awards, where she was jury president for the photography category & a black pencil judge for craft.

Davide Cantelmo, Lead Photographers’ Agent at The Visionaries, shared his enthusiasm about the new signing: ‘I’m thrilled to welcome this dynamic talent to our family, further enhancing our exceptional roster of photographers. Patrice brings a wealth of experience, refined talent, and an impressive work ethic to The Visionaries. Her photographic eye is just the beginning; you’ll want her involved from the outset to let her creative vision shape each project from start to finish.’

Acrobatic Showdown: The Martians Bring M&Ms to Life in a Thrilling Race, Showing Off Their Live Action & VFX Skills

In their latest visually captivating film, directing duo Martians work their magic by bringing the beloved M&Ms characters to life like never before. This dynamic and playful commercial showcases a thrilling race through the aisles of a supermarket, where the iconic red M&M faces off against a determined young woman. The chase is anything but ordinary, as the girl demonstrates impressive acrobatic moves, back flipping over trolleys, with the cheeky red M&M hot on her heels. 

With their signature blend of visual effects, humour and performance, The Martians create a fun, fast-paced spectacle that highlights the playful spirit of M&Ms in a fresh and exciting way, as well as advertising the chance to win a marvel adventure to Disneyland Paris!

Martians had this to say: “We still can’t believe that M&M’s and Disney trusted two Martians to bring this film to life. It’s even more surreal because these are the only brands from Earth that anyone on Mars has ever heard of. For once, we could actually tell our moms what we did—and they sort of understood.

We’re used to getting puzzled looks from people, but this project took things to a whole new level. Imagine asking the agency and client to picture an M&M’s character sprinting toward the camera, sliding under a shopping cart—while we stared at an empty supermarket aisle on their monitor. Their faces were more confused than any we’ve seen in the galaxy! But thankfully, they believed in us (we won’t say if we used mind control), and it all worked out beautifully.

The shoot took place at Sandstorm Studios in the Cotswolds—the best spaceship parking lot in the UK. We had access to every piece of gear and tech you could dream of. Rigs to hold people mid-flip? Check. Technocranes? Check. Chroma screens? Check. The perfect cast with future Hollywood stars? Absolutely. Sometimes our Martian ideas are hard to envision, but the crew made sure they came to life exactly as we imagined—even when we were speaking with our mouths full of peanut M&M’s.

And just one last word for Red: what a diva.’

Credits

Client: Mars - M&M's

Agency: The &Partnership

CD: James Fernandes

Creatives: Hemi Patel & Fred Barber

Directors: Martians

Director’s Agent: Davide Cantelmo at The Visionaries

Producer: Dillon Palmer

Production: Sandstorm Films

Producer: Josh Archer

DOP: Matthew Emvin Taylor

Styling: Sarah Hackett

Casting: Jessica Jefreys

Post-Production

M&M's Characters: House Special

Color, SFX and VFX: Creative Outpost

Sound Engineer: Tom Lane

Plate Design & Plate shots: Push VFX

Claire Norowzian’s Latest Job for Old El Paso Fulfils the Most Colourful Of Taco Dreams

Claire showcases her impressive directing & VFX talents to bring this Old El Paso ad to life, with vibrant graphics and icons popping up from every direction, paired with dynamic performance and joyful colour saturation.

Claire had this to say: “The dreamy team at VCCP gave us the brilliant brief of bringing Old El Paso’s Street Vibes to life and turning up the dial, quite literally! So that’s what we did. With a talented crew and cast we created a playful film, which we layered with vibrant madness; Collaborating with Coffee and TV to bring the colour and composer Jordan Crisp to create an amped up tune to bring the whole mad thing together!”

Credits

Client: Old El Paso

Int. Marketing Direc: Berengere Dupui

BX Marketing Manager: Sarah Douglas

Brand Experience Mngr: Natasha Desai

Agency: VCCP

Business Director: Sean Kelly

Account Director: Ben Wyver

Creative Director: Ciara O’Meara

Senior Creative: Hannah Talbut

Senior Creative: Joanne Boyle

Director: Claire Norowzian

Director’s Agent : Davide Cantelmo at The Visioanries

Producer: Max Thomas

Production manager: Rob Mercer 

Production assistant: Felix Borer

Production assistant: Farihah Chowdhury

DOP: Tim Fok 

1st ad: Dan Precious 

2nd ad: Gabriel O’donohue 

1st ac: Emmy Robinson 

2nd ac: Ada Wesolowska 

Key Grip: Kevin Foy 

Gaffer: Steve Finberg  

Food Stylist: Kate Giovanni 

Food Stylist assistant: Holly Galliver 

Art Director: Vicente Ben 

Prop Master: Lester Hill 

Hair & Make up artist: Nic Marilyn 

Stylist: Jenny Svantesson 

Stylist Assistant: Tas Case

Edit: Philip Currie @ stitch editing 

Grade: Simona Cristea

Animation & VFX:  Ed Kevill-Davies Coffee & TV

Post Producer: Thomas Godsill 

Sound Design: Will Cohen @ String and Tins 

Music Composer: Jordan Crisp

Chris Fowles’ Latest Spot for Scottish Gov Utilizes Virtual Production and Emotive Performance To Outline Just How Easily Tragedy Can Occur On the Road

Chris Fowles kept it simple and effective, using a single evolving shot paired with state of the art virtual production for the Scottish Government’s new speeding campaign. 

Chris had this to say about the project: “It was a real mix of technical challenges and raw emotion. At its core, it’s all about the actor’s performance — that moment right before the crash where everything just freezes. 

As a director, those are the moments you look for, where the emotion carries the whole scene.

We shot this using virtual production, which was tricky with the tight budget we had. Especially with speed changes and motion control. There were plenty of times where the whole team worked through the night together to figure things out. 

But what made this film special to me was the purpose behind it. It’s a cause I genuinely care about, which made the hard work worth it. 

Speeding, especially in the leadup to Christmas, is something that affects so many lives, and getting the chance to create something that could make a difference was incredible.”

Credits:

Agency: Leith

Creatives: Chris Watson & Rufus Wedderburn

Agency Producer: Kat Jordan

Production Company: Leith Studios:

Producer: Jen Howells

Director: Chris Fowles

Director’s Agent: Davide Cantelmo at The Visionaries UK

DoP: Henry Gill

DoP Agent: Wizzo

Gaffer: Ian Stevens

Casting Director: Claire Catterson

Post-Production: Cheat

Colourist: Jonny Tully

Sound Design: Finiflex Sound Studios

Editor: Dan Austin

Visionaries Director Jeremy Haccoun Creates An Incredible Spec Inspired by Lincoln Using State Of The Art AI Technology

Visionaries director Jeremy Haccoun unveils a mesmerising spec spot for Lincoln, showcasing the breathtaking potential of AI-generated video. Leveraging the recently released Gen-3 text-to-video model from Runway, Jeremy crafts stunning, hyper-realistic visuals by describing his shots as he would to his crew. For example, one prompt that could generate similar shots reads:

"A high angle view of a magnificent desert ground: the sand swells, then a buried 'Black Lincoln Aviator Luxury SUV' slowly emerges from beneath the sand, causing a beautiful chaos of sand. Then all this sand heavily streams down the bodywork. Camera movement: start high angle then descend to a low-angle shot, angled up at the SUV glorious at the top of a dune, with sand streaming down the SUV. Slow motion, magic hour, backlit, flares, drifting dust, superb cinematic lighting."

Jeremy was impressed by Runway’s capabilities and meticulously refined the action, camera movement, and lighting through multiple video generations. As AI-driven content proliferates, he was eager to infuse the result with directorial intention close to that of a traditional shoot, while achieving a visual polish so impeccable you’d never guess it was AI-generated.

He then applied his post-production expertise to complete the project single-handedly: editing, compositing the Lincoln logos onto the car, adding a few more sand elements (also generated with Runway), color grading, and upscaling. The project in total took about two weeks to complete—an astonishing turnaround given the high-end finish.

At the Visionaries, we are always keen to find the best creative solutions for brands, and our directors constantly look to the future. In this instance, Jeremy demonstrates that AI, when used as a tool to enhance human creativity, becomes a powerful visual weapon capable of executing an ambitious brief from the comfort of one’s computer.

This is a spec ad not affiliated with the Lincoln brand, celebrating their iconic designs.

Adu Lalouschek Takes us on a Culture Filled Journey in his latest spot for Tui 🌎

From riding scenic trains and road-tripping through breathtaking landscapes, to candle-lit sketching sessions and vibrant plant-picking, Adu leaves you yearning for a trip around the globe. 

We get up close with elephants for some amazing photos, and dive into bustling markets for a unique shopping experience. Every moment is captured from that quintessential Tui experience – join us for the fun!

Adu had this to say about the project: Directing the new TUI spot in Sri Lanka was a dream. We wanted to reach younger travellers for the new TUI tours, so I pushed the visuals into a modern and playful space. We couldn't have asked for a better location to shoot in than Sri Lanka, it offers such a rich canvas and culture. While shoots like this come with a lot of variables and long hours stuck traveling in vans, the agency and client were amazing. Everything just clicked and I couldn't be happier with how it all came together. 

Credits:

Director: Adu Lalouschek

Director's Rep: The Visionaries 

Producer: Will Breeden

DoP: Ed Hubert

Production: Prodigious London

Agency: Leo Burnett 

CDs: Rob Tenconi & Mark Franklin

Creative: Alice Pearce 

Mateo Willis Brings Us Omnivore, Now Streaming On Apple TV+

Visionaries Director Mateo Willis brings us something very special this month — Omnivore, a new series on Apple TV.

Narrated by renowned chef René Redzepi, the series explores how food shapes and connects the world. From salt flats in Peru to coffee forests in Rwanda, to wild tuna off the coast of Spain, each episode of ‘Omnivore’ celebrates the way we grow, transform and consume the world’s best resources — the ones we eat. 

To tell these stories, Omnivore crisscrossed the globe, bringing you to the places the ingredients originate from and showcasing each destination’s natural beauty.

Mateo, who worked as Exec Producer on the show & directed the 2nd episode (‘Tuna’), had this to say about working on the project : “The scale of Omnivore gave me, as an EP and Director, real scope to peak into some of the most fascinating corners of humanity - from salt workers in Peru to the most exclusive sushi restaurants in Japan. To do each story justice meant finding the right narratives tools, and then pushing them to their limits. Food is never just food”

Credits

Executive Producers: René Redzepi, Matt Goulding, Chris Rice, Ben Liebmann, Michael Antinoro, Max Wagner, Collin Orcutt, Mateo Willis

Host: René Redzepi

Developed by: Cary Joji Fukunaga

Mixed Media For Mentos: Chris Bristow Takes Us Throw A Fruity Tunnel Of Taste

Chris Bristow's latest spot for Mentos leads viewers through an enchanting fruit tunnel, blending incredible mixed media with some serious summer colors.

Chris had this to say about the film: “I wanted to keep the worlds graphic and interesting. It was important to not go with my first instinct and create castles and dragons out of pineapples or something - I wanted to travel to lots of different fruits in 15 seconds, so it needed to stay graphic. So I looked towards a more motion graphics approach to the VFX. The costumes needed to be silly and cool - like the best festival outfits mixed with a high fashion energy. To shoot it required a lot of pre-viz, so I pretty much jumped straight on that as my main port of call, and composed a temp track to get a sense of where I wanted transitions and an overall sense of pace. This was super important for the crew on a blue screen shoot, so we’re all on the same page and I’m not just holding it all in my head!”

Credits

Director : Chris Bristow

Directors Agents: The Visionaries

Agency: BBH 

Agency Producer: Victoria Doran / Kurt Bailey 

Art Director: Andrea Ferrera

Copywriter: Joe Williams

Creative Director: Dillah Zakbah 

Production company: Black Sheep Studios

Executive Producer: Sophie FitzGerald

Producer: Yazzmin-Anderson Moore 

Director: Chris Bristow 

1st AD: Micki Colker Pearlman 

Art Director: Jenny Dee 

Stylist: Rebecca Goldsworthy 

DOP: Jakob Cizic 

Editor: Ian Robertson 

Post Producer: @ BSS: Victoria Ayettey & Faye Rizzo 

Film studio: 

Post Production

Editor: Ian Robertson 

Post Producer: Victoria Ayettey

Post Producer: Faye Rizzo

VFX House: Wicked Pixels

Music & Sound Mix: Jacob Wheeler @ Major Tom

Grade/Sound House: Creative Outpost 

Senior Producer: Andy Salem 

Colour Grade: Alexandre Nerzic 

Sound - VO Record: Tom Lane 

Gerald McMorrow's Latest Short Film ‘Embers’ Questions The Value of Wisdom

During the pandemic, Gerald McMorrow won the blessing from Douglas Adams’ estate to option Douglas’ version of The Sibylline Books, ‘Sifting The Embers’ – his epilogue from the wonderful book ‘Last Chance To See’ and turn it into a short film.

In a flourishing ancient city, a mysterious woman arrives and offers to sell twelve large books containing all the knowledge and wisdom in the world for a single sack of gold. When the kings’ people refuse, she burns half of the books and departs. After a harsh winter, she returns and offers the remaining six books for two sacks of gold. Finding the increased price outrageous, they refuse, and she burns half of the books again before leaving. The following winter brings famine and disease, and the people again refuse to pay four sacks of gold for three books. She burns two more and leaves. On her final visit, they finally pay 16 sacks of gold for just one book...

Gerald recalls “I first read ‘Last Chance To See’ when I was in my twenties, (an already avid Douglas fan) and have reread it endlessly. As we find the planet in the state that it is in, the fable seems all the more pertinent; not just gradual animal extinction and climate change, but the general sense of mass stupidity in all aspects of how we treat the world and each other.

We shot ‘Embers’ in Marrakech with a small budget and the good will of many actors and technicians. I hope the story is as resonant to you as it was to me when I read it all those years ago.:

Film coming soon…

Credits :

Written, Produced, Directed by Gerald McMorrow

DOP Colin Watkinson ASC BSC

Production Designer: Ged Clarke

Editor: Ben Unwin

Music: Joby Talbot

Visual Effects: Ben Robards @ Absolute Post

Visionaries Directing Duo Stefano & Alejandra’s Latest Spot for Wrigleys Delivers a Boogie... In The Mouth!

Watch as a tongue becomes a dancefloor with Wrigley’s Extra Refreshers.

Stefano and Alejandra have created a vibrant and visually stunning advertisement. It features a woman who, upon popping a piece of gum into her mouth, is transported into a fantastical and colorful tunnel of lights. This tunnel leads to a dazzling scene starring a dancer composed entirely of yellow and green bubbles. The ad can be described as a "tropical tongue twister," highlighting its playful and exotic nature.

Stefano & Alejandra had this to say about the project: ‘This film is a fun adventure for us and the viewers. The goal was to present Extra Refreshers Tropical flavour gum in a fun, captivating and slightly bizarre way. We wanted the mood of this film to be lively, whimsical, and utterly entertaining”.   

Credits:

Directors: Stefano & Alejandra

Directors Agent : The Visionaries

Prod Co: Irresistible Studios

Head of Production: Harriet-Kate McKean

Producer: Blake Kenward

Production Assistant: Emily Teteris

Production Runner: Ross Brincat

1st AD: Sam Fullerton

Runner: Gabriel Browne

Runner: Jodie Joy Williams

Runner: Alexia Tyak

Dop: Pieter Snyman

1st AC: Oliver Bingham

2nd AC: Saskia Dixie

Dit: Will Gardner

Playback Op: Tony Crouch

Key Grip: Bobby Brown

Grip Assistant: Harry Elvin

Gaffer: James Duffy

Spark: Orlando De Silva

Spark: Daniel Svilenov

Spark: Luke Greenan

Costume Designer: Nil Tomakan

Wardrobe Assistant: Samantha Hobart

Production Designer: Zoe Koperski

Props Assistant: Alizé Speed

Carpenter: Leo O’brien

Painter: Sam Morris

HMU: Ashleigh Haines

HMU Assistant: Gracie Jai Cox

Manicurist: Julia Babbage

Stills Photographer: Per Appelgren

Stills Digi Op: Joe Wiles

Stills Lighting: Tech Joe Smith

Post Producer: Kira Fitzpartick

VFX Supervisor: Hasan Khan

Medic: Gurt Bance

Agency : T&Pm

Creative Director : James Fernandes 

Producer : Lucy Tower

Producer : Dilon Palmer 

Account Director : Cassie Allen

Account Manager : Susannah Gillespie

Design Director : Greg Fadden

Talent

Jessica: Ellie Mejia

Stills: Cara Kong

Stills: Aaron Basquiat

Post Production:

Post Supervisor: Jessica Norton

Post Producer: Kira Fitzpatrick

On Set VFX Supervisor: Hasan Khan

CG Artists: Onion Skin

Editor: Ryan Kenwrick

Colourist: Karol Cybulski @ Cheat

Additional CG Artist: Sam Vacquier

Compositor: Nicholas Dunn

Visionaries Director Henry Dean Cleverly Illustrates The Impact Of Politics On Daily British Life In His Latest Film For The Times

Visionaries Director Henry Dean's latest campaign promoting The Times' coverage of the upcoming UK General Election highlights the pervasive impact of politics on everyday life by integrating Westminster-related objects and symbols into typical British scenes.

Director Henry Dean had this to say about working on the project: “As with anything topical, one of our main challenges was a tight timeframe. We knew an election was brewing, but didn’t know when it would be called. Either way, we had to get the campaign ready so it could be launched at a moment’s notice, and have as much of a shelf-life as possible.

I was determined to make something that stood out in the political/news landscape by feeling considered and refined. In a world of iPhone soundbites and screenshotted tweets, giving this campaign a premium look and relaxed pacing was key in making something that would give audiences a moment to pause and think.

While the scenes themselves are relatively simple, the scope of the spot was quite ambitious considering all the locations, props and moving parts involved. Our legendary location manager Duncan Woods was one of my closest collaborators from the start. Logistics mattered just as much as the look on this one, and he was able to help bring the vision to life in a way that still worked across a jam-packed two day shoot.

As a director, I like to hunt for projects that will stand out. A main facet of my work is making the everyday feel spectacular, and making the extraordinary feel accessible. As soon as I read this script, I knew that this spot did both of those things. Politics is an arena where everything can so easily get torn apart, where hope can quickly evaporate from one week to the next. I wanted to use this campaign as a chance to make something that lingered, feeling fun and fresh while still conveying the subject’s importance. Overall, it’s a campaign that feels very ‘me’ and I am proud to have directed it at what feels like a crucial time in British politics. I can’t thank the team at Pulse enough for trusting me with their vision.”

CREDITS

DIRECTOR: Henry Dean

DIRECTORS AGENT : The Visionaires UK

AGENCY: Pulse Creative London

ECD: Russell Ramsey

PRODUCTION COMPANY: Pulse Creative (in-house)

PRODUCER: Agnes Szyperek

1st AD: Joe Mulvihill

DoP: Jack Maddison

STEADI: Gary Kent

GAFFER: Sachin Parmar

PRODUCTION DESIGNER: Emily Pirouet

POST-PRODUCTION (EDIT, VFX & SOUND): Bubble TV

COLOURIST: Sebastian Ziabka