Zaeem Asad has us licking our lips at this colourful Ramadan table — full of health, togetherness & excitement. His latest commercial for Beko combines mesmerizing shots of food preparation and some killer camera transitions with the joyful spirit of collective celebration as we near the end of this year's Ramadan.
Zaeem had this to say about the project… “When you create without the inhibition of the outcome, that’s when magic unfolds! I’m grateful that my passion has become my work, a labor of love. I always strive to work in collaboration and allow every person involved to bring their best self. Beko was a project where I feel we all made space for one another, and it was all the better for it; I’m forever thankful for that…”
CREDITS
Client: Beko
Agency: VML London
Executive Creative Directors: Philip Siegle (London), Basel Jumaa (Jordan)
Production Company: Dat Films London
Executive producer: Tugba Selvitopu
Director’s Agent: The Visionaries
Director: Zaeem Asad
Producers: Ulgen Demir, Oguzcan Dagcakrak
1st AD: Selin Selosaurus
DOP: Alp Korfali
Gaffer: Mehmet Toz
Art director: Tuncay Özcan
Food stylist: Maksut Askar
Post production: Pixel Post Production
Colorist: Canberk Erdoğan