JUSTIN REARDON

Justin graduated from Miami University with a Bachelor of Fine Arts with concentrations in design and illustration. Upon graduation, Justin pursued an opportunity to learn filmmaking by making commercials. After starting as an intern, he spent two years at Leo Burnett (Chicago) as a writer/art director, before joining nearby rival, DDB (Chicago). While Justin's intent was to learn about filmmaking, his career in advertising climbed to unimaginable heights when he hit on a string of popular campaigns, the biggest one being the iconic Budweiser “Whassup?!” campaign, which won the Cannes Grand Prix and later securing him a place in the CLIO HALL OF FAME. Soon after, Justin tapped into his hometown roots by creating Budweiser’s Emmy-nominated, Jersey Guys’ “Ayadoin’?” campaign. 

 In 2003, Justin broke onto the scene when he wrote, directed and edited a SPEC REEL that became one of the internet’s first and biggest viral sensations, drawing over 22 million hits within the first 4 months with traffic that constantly crashed the production company's website. This was before sharing sites like FACEBOOK or YOUTUBE even existed. Immediately, Justin’s work became an instant hit with people in the film industry and beyond. In fact, his NUTRIGRAIN "Feel Great" attracted a cult-like following worldwide and could be found as the topic of many chat rooms and at the centre of many fan parodies; like one made entirely from stop-motion Legos.