james Lovick

LIFESTYLE | DOCUMENTARY | FOOD

James Lovick is an award-winning & multi-skilled commercials director with a passion for telling authentic and cinematic stories. With a focus on real people and real food his crafted documentary approach humanises brands, beautifully capturing intimate and genuine moments to connect brands to their audiences. 

In 2017 he was shortlisted for a Shots Young Director Award in Cannes, for his film 'Why This Road?' for Charles Schwab and won a Silver Screen award for Cinematography on his series of films for Dorset Cereals. His film 'Open Water' with Volvo, highlighting water pollution around the world, picked up an Environmental Clarion Award. Most recently, his work with Brittany Ferries 'OUI' won Best Integrated Campaign at the 2022 Travel Awards. 

On top of that he’s also a drone pilot, a pretty handy editor and a dad to two daughters… that’s where the multi-skilled bit comes in!

Brittany Ferries

Analon X

President Cheese

Mornflake

VOLVO - Open Water

Kenwood - Feed Your Imagination