Alice panerai

LIFESTYLE | DOCUMENTARY

Originally from Brazil, but now living in the UK, Alice is an award winning director with a passion for visual storytelling.

Alice studied Fine Art at Goldsmiths College in London, where she focused on video art and honed in her conceptual thinking. She spent a decade working on stop frame and CGI animated features at Aardman and Sony Picture Imageworks. In the 10 yrs that followed Alice worked as an in-house Associate Creative Director where she became obsessed with finding ways to convey human truths, inner dialogues and emotions.

Her work is often a visual manifestation of things you can’t normally see but can feel or connect with; emotions, scents, ideas. The aesthetic quality of the work is something Alice holds sacred. She would describe the ads she has worked on as a series of moving paintings that form a narrative. The visuals are rich and meticulously considered.

Alice is known for being refreshingly candid. She has a strong belief that the work is always better when you have positive and honest relationships with your collaborators.