Sye Allen directs a Christmas story about a lonely mince pie for the Jo Cox Foundation. Narrated by the great Bill Nighy, the short, highlighting a brilliant initiative inspired by the late MP, encourages anyone who feels lonely over the Christmas period to meet up for a chat over a mince pie.
#MincePieMoments is part of a larger initiative called the Great (Christmas) Get Together that encourages people to build positive connections in their communities. This is the second spot in a row that Sye has teamed up with St Luke's for, after their 'Duty to Delight' campaign for Pol Roger last month. Watch it and more of Sye's work here.
DIRECTOR: Sye Allen
DOP: Edward Gibbs
EXECUTIVE CREATIVE DIRECTOR: Richard Denney
COPYWRITER: Mick Brigdale
PRODUCERS: Jenny Busby and Chloe London
CREATIVE AGENCY: St. Luke’s