Sam Washington Directs San-Fran Glam Christmas Spot For Benefit

It's another Christmas ad! This time, it's Sam Washington's take on the festive commercial for cosmetic brand Benefit. With the pun-derful tag line 'Bring on the Winter Wonderglam!', Sam takes a smart idea and elevates it to a great ad. Some good performances combined with a great line 'There's a glamarous 70s Christmas disco party happening in my wardrobe.' makes for a memorable ad.

El Carousel's, Executive Creative Director, Charles Battrick had the following to say on the spot. 'Meshing nicely with the SanFran-Glam range, it is set to boost Benefit [sic] presence this Christmas and undoubtedly extend the fanbase of it’s [sic] cheeky personality online.'


Agency: El Carousel

ECD: Charles Battrick
Creatives: Emma Hamilton and Sam Washington
Director: Sam Washington
Producer: Angela Battrick
DOP : Paul O’Callaghan
Editor: Colin Sumsion @ Big Buoy
Art Director: Jakob Grierse
Casting : Lesley Beastall
Composer: Rich Lewis

You can see more of Sam's work here.