Sam Washington Directs New Idents For Citroën

Sam Washington has directed the first batch of idents for Citroën and Channel 4. The spots below are Citroën's ads that will sponsor the show First Dates from January onwards.

The four (out of twenty), fifteen second idents show off Sam's talent for tongue in cheek comedy and performance to camera. The spots capped off a great 2017 for Sam, having worked on previous campaigns for Benefit, Netflix, Mountain Dew and Camden Hells to name a few. Check out more of his work here.


Creative Director - Elliot Harris

Creative Team - Joe Williams

Director - Sam Washington

Director of Photography - Paul O'Callaghan

Producer - Alex Davis

Executive Producer - Louise Hardy